William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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New Square Connector by QuickBooks

Because Insightful Accountant reviewed Intuit’s previous Connect to Square App as one of the apps in our eCommerce App Comparison within the last...

QuickBooks to Implement International Payments Fee

At the end of MayInsightful Accountant told you about price hikes coming to QuickBooks Online and QuickBooks Desktop as well as both Online Payroll...

Streamlining the 2026 ProAdvisor Awards Application - Part 1

This is the first part of a mini-series covering changes to the 2026 ProAdvisor Awards Application process. The intent of this mini-series is to...

Certinia releases 2025 Global Service Dynamics Report

Is AI delivering real bottom-line impact for PSOs, or is it still more hype than tangible ROI?

Complete Your Top ProAdvisor Profile

Many of you were recipients of the 2025 Top 100 ProAdvisor, the Top 25 Up-n-coming ProAdvisor, and the Top 50 International ProAdvisor Awards. And,...

New AI Agents Tackle Tasks and Boost Productivity

Intuit Inc. will introduce a transformative set of proactive AI agents to dramatically improve how businesses run and grow as part of the release of...

LeaseCrunch rebrands as Crunchafi

LeaseCrunch, a trusted provider of cloud-based accounting software for CPA firms, today announces itsrebrand as Crunchafi. The new identity signals...

Thomson Reuters Report shows Tax Firms without AI will fall behind

Thomson Reuters, a global content and technology company, has today released its 2025 Future of Professionals report, which reveals a significant...

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