William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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App Aware: SmartVault Revisited

It’s been some time since Insightful Accountant looked at SmartVault which is why it’s appropriate that we provide an updated App Aware feature on...

Have you checked out the QuickBooks Mobile App lately?

Managing receipts doesn't have to be the boondoggle in your business. Nor does receipt management using one vendor’s app for some receipts, a costly 3

Are You Using QuickBooks Workforce?

QuickBooks Workforce is Intuit’s Human Capital Management platform for all QuickBooks Online SKUs, as well as Intuit Enterprise Suite. It...

We 'figured' you might need a change of 'niche'.

When is the last time you selected “Agriculture, Ranching, or Farming” in the list of Industries when setting up a new QuickBooks Company? “Well,...

Wednesday's QBTalks-Apps is Intuit's New ProPartner Program

This Wednesday, July 8, 2026, Insightful Accountant is hosting ourQBTalks-Apps show at 2:00 PM Eastern and we will be joined by Jaclyn Anku,...

Sage releases IDC whitepaper: Emerging Economics of AI in Finance

Sage, uniquely positioned to define what robust governance and 'glass box' AI looks like in practice, is striving to ensure finance leaders can...

What sets Intuit Accountant Suite Accelerate apart from IAS Core?

By now, almost all users of QuickBooks Online-Accountant have heard the news that QBO-Acct. will be replaced by Intuit Accountant Suite (IAS) at the...

Who Did or Who Didn't get QuickBooks Recertified, that's the question?

Intuit Accountant Suite's Manage Training feature is a tremendous enhancement to monitor team certifications and assign courses and certification...

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New (and favorite) Apps for QuickBooks

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From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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Nov 11
Are your Clients Ready for CAS?

Are your Clients Ready for CAS?

November 11, 2026 · 12:00 PM ET

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Nov 11
What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

November 11, 2026 · 2:00 PM ET

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Nov 13
Capital Expenditure Decision-Making: Maximizing ROI

Capital Expenditure Decision-Making: Maximizing ROI

November 13, 2026 · 11:00 AM ET

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Nov 19
DEBunk'd: The Lies Keeping Firms Small

DEBunk'd: The Lies Keeping Firms Small

November 19, 2026 · 2:00 PM ET

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Talking AI to Clients: How to have the AI conversation without losing the client

Talking AI to Clients: How to have the AI conversation without losing the client

November 19, 2026 · 3:30 PM ET

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Your Website: Is It Helping You Win Clients—or Losing Them?

Your Website: Is It Helping You Win Clients—or Losing Them?

November 24, 2026 · 2:00 PM ET

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