William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Free QuickBooks Monday Minute QuickBooks Online (QBO) QuickBooks Mobile App Receipt capture

Have you checked out the QuickBooks Mobile App lately?

Managing receipts doesn't have to be the boondoggle in your business. Nor does receipt management using one vendor’s app for some receipts, a costly 3

Free QuickBooks Intuit Intuit Enterprise Suite Intuit Accountant Suite QBTalks-Apps QBO-Accountant to Intuit Accountant Suite Murph

Our July 22 QBTalks Show is Murph's What's New in QuickBooks

Our July 22, 2026, at 2:00 PM Eastern) QBTalksis Murph's "What's New in QuickBooks" show.

Free Human Resources Payroll Payroll Providers Human Capital Management (HCM) QuickBooks Workforce

Are You Using QuickBooks Workforce?

QuickBooks Workforce is Intuit’s Human Capital Management platform for all QuickBooks Online SKUs, as well as Intuit Enterprise Suite. It...

Free QuickBooks Niche Niche Practice Specialization Figured Agriculture, Farming, Ranching

We 'figured' you might need a change of 'niche'.

When is the last time you selected “Agriculture, Ranching, or Farming” in the list of Industries when setting up a new QuickBooks Company? “Well,...

Free Intuit Intuit QuickBooks ProAdvisor Program Jaclyn Anku QBTalks-Apps Murph

Wednesday's QBTalks-Apps is Intuit's New ProPartner Program

This Wednesday, July 8, 2026, Insightful Accountant is hosting ourQBTalks-Apps show at 2:00 PM Eastern and we will be joined by Jaclyn Anku,...

Artificial Intelligence Sage Kevin Permenter IDC Custom Solutions

Sage releases IDC whitepaper: Emerging Economics of AI in Finance

Sage, uniquely positioned to define what robust governance and 'glass box' AI looks like in practice, is striving to ensure finance leaders can...

Intuit QuickBooks Monday Minute Intuit Accountant Suite IAS Core (Free) Subscription IAS Accelerate (Paid) Subscription

What sets Intuit Accountant Suite Accelerate apart from IAS Core?

By now, almost all users of QuickBooks Online-Accountant have heard the news that QBO-Acct. will be replaced by Intuit Accountant Suite (IAS) at the...

Premium QuickBooks Annual Recertification Intuit Accountant Suite

Who Did or Who Didn't get QuickBooks Recertified, that's the question?

Intuit Accountant Suite's Manage Training feature is a tremendous enhancement to monitor team certifications and assign courses and certification...

Free Intuit Intuit QuickBooks ProAdvisor Program Jaclyn Anku QBTalks-Apps Murph

Join us July 8th at QBTalks-Apps for Intuit's New ProPartner Program

On July 8, 2026, at 2:00 PM Eastern, Insightful Accountant is hosting our QBTalks-Apps show. has Jaclyn Anku Intuit's ProPartner Program Leader will...

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The CAS Craze: The service model of forward-looking practices

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Build an Advisory Firm Clients Stay With

Build an Advisory Firm Clients Stay With

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Choose Your Firm: What kind of accounting firm do you want to be?

Choose Your Firm: What kind of accounting firm do you want to be?

October 15, 2026 · 3:30 PM ET

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Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

October 21, 2026 · 12:00 PM ET

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Five Easy Ways to Use AI This Tax Season

Five Easy Ways to Use AI This Tax Season

October 22, 2026 · 12:00 PM ET

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Transactional vs Advisory: Where Do You Stand?

Transactional vs Advisory: Where Do You Stand?

October 28, 2026 · 12:00 PM ET

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You Already Know Enough: How to Start Your First CFO Advisory Conversation.

You Already Know Enough: How to Start Your First CFO Advisory Conversation.

October 28, 2026 · 2:00 PM ET

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The Weekly A/P: Transforming Ingredients into Intel

The Weekly A/P: Transforming Ingredients into Intel

October 29, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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