William Murphy

William (Bill) Murphy, better known as "Murph," is in charge of all things related to content. Murph is an Advanced Certified QuickBooks ProAdvisor with over 30 years of consulting experience. For many years he was the “anchor” of the National Advisor Network’s online forum and three-time consecutive winner of the NAN Online MVP award. Murph has published articles in numerous industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Certinia releases 2025 Global Service Dynamics Report

Is AI delivering real bottom-line impact for PSOs, or is it still more hype than tangible ROI?

Complete Your Top ProAdvisor Profile

Many of you were recipients of the 2025 Top 100 ProAdvisor, the Top 25 Up-n-coming ProAdvisor, and the Top 50 International ProAdvisor Awards. And,...

New AI Agents Tackle Tasks and Boost Productivity

Intuit Inc. will introduce a transformative set of proactive AI agents to dramatically improve how businesses run and grow as part of the release of...

LeaseCrunch rebrands as Crunchafi

LeaseCrunch, a trusted provider of cloud-based accounting software for CPA firms, today announces itsrebrand as Crunchafi. The new identity signals...

Thomson Reuters Report shows Tax Firms without AI will fall behind

Thomson Reuters, a global content and technology company, has today released its 2025 Future of Professionals report, which reveals a significant...

Xero to acquire Melio for $2.5B

Xero Limited has today announced it has entered into a binding agreement to acquire 100% of Melio Limited and its associated entities (collectively...

Insightful Accountant Announces ProAdvisor Award Recipients

Monday’s Opening General Session of Scaling New Heights saw the announcement of the ProAdvisor Awards for 2025. The ProAdvisor of the Year, the...

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