The CAS craze: The service model of forward-looking practices
In this Future Forward: CAS session, Heather Day of Woodard explores how accounting firms can build profitable and scalable Client Advisory Services (CAS) practices. She breaks down five key CAS service areas, introduces a three-tiered service model, and shares practical strategies for defining service scope, communicating value, and pricing advisory services with confidence. Sponsored by Xero, this session offers actionable insights to help accounting professionals strengthen client relationships, expand advisory offerings, and create sustainable revenue opportunities. Speakers: Heather Day, Director of Education of Media, Woodard