William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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New “Top 5” Advisor Awards Webinars Coming Up

Insightful Accountant has decided that we should do something different this year with regard to the Top Advisor Awards.

The 1-2-3 of QuickBooks Customer Deposits

Since time began, well at least ‘commerce’, merchants have required their customers to make deposits on goods, merchandise, and services to be...

Sage expands Developer Platform with AI tools and commercial models

Sage, a leader in accounting, financial, HR and payroll technology for small and mid-sized businesses, today announced new tools and commercial...

Intuit's ProAdvisor Program Evolution, Learn more on May 6 at 2 PM EST

On Wednesday, May 6 at 2:00 PM (Eastern) Intuit’s Jaclyn Anku will once again be joining us for our QBTalks-Apps to provide a glimpse into the...

Sage Future 2026 Main Stage Day 1

Sage Future 2026 opened Tuesday at San Francisco’s Moscone Center, with Sage CEO Steve Hare welcoming attendees to the first main stage session of...

Sage expands AI Agents across Finance, HR and Operations

Sage, a leader in accounting, financial, HR and payroll technology for small and mid-sized businesses, today announced the advancement of AI agents...

Sage acquires Doyen AI to help SMBs migrate and go live faster with AI

Sage, a leader in accounting, financial, HR and payroll technology for small and medium-sized businesses (SMBs), has acquired Doyen AI, a company...

NetSuite Brings AI Speed and Precision to SuiteCloud Development

NetSuite, Oracle’s AI cloud ERP, has announced new NetSuite knowledge packages for AI coding agents that will help customers and partners accelerate...

Voting for the 2026 Top Advisor Awards Closes Tonight

Voting for the 2026 Top Advisor Awards ends Tonight (April 28th) at 11:59:59 PM Pacific time. 

Insightful Accountant Webinars

Webinar Calendar

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Webinars This Month

Oct 13
The CAS Craze: The service model of forward-looking practices

The CAS Craze: The service model of forward-looking practices

October 13, 2026 · 11:00 AM ET

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Oct 15
Build an Advisory Firm Clients Stay With

Build an Advisory Firm Clients Stay With

October 15, 2026 · 2:00 PM ET

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Oct 15
Choose Your Firm: What kind of accounting firm do you want to be?

Choose Your Firm: What kind of accounting firm do you want to be?

October 15, 2026 · 3:30 PM ET

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Oct 21
Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

October 21, 2026 · 12:00 PM ET

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Oct 22
Five Easy Ways to Use AI This Tax Season

Five Easy Ways to Use AI This Tax Season

October 22, 2026 · 12:00 PM ET

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Oct 28
Transactional vs Advisory: Where Do You Stand?

Transactional vs Advisory: Where Do You Stand?

October 28, 2026 · 12:00 PM ET

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Oct 28
You Already Know Enough: How to Start Your First CFO Advisory Conversation.

You Already Know Enough: How to Start Your First CFO Advisory Conversation.

October 28, 2026 · 2:00 PM ET

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Oct 29
The Weekly A/P: Transforming Ingredients into Intel

The Weekly A/P: Transforming Ingredients into Intel

October 29, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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Nov 10
How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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No webinars scheduled for this month.

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