William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Ecosystem Enlightenment: Books Backup

Books Backup creates a complete, audit-ready archive of your QuickBooks Online company before you cancel your QBO subscription.

2027 Top Advisor Awards Launch Tonight

The 2027 Top Advisor Awards open tonight. Applications and Nominations (by third parties)will begin being accepted at 10:00 PM Eastern, October 8,...

Intuit's Accounting Futures Program's new Industry Advisors

Intuit has just unveiled their first group of Intuit Industry Advisors as part of its Accounting Futures Program to nurture the next generation of...

2027 Top U.S. Advisor Awards: Qualifications

The 2027 Top 100 U.S. ProAdvisors, the Top U.S. Up-n-coming ProAdvisors, and the Top 25 Tax Advisors qualifications are listed below.

Today's October 7th QBTalks-Apps covers What's New with Intuit Enterprise Suite

Join us TODAY at 2:00 PM Eastern on this Wednesday, October 7th, for our QBTalks-Apps Show which looks at "What's New with Intuit Enterprise Suite"....

2027 International Advisor Award Requirements

No, it isn't Tuesday... that's why this is a 'special edition' to outline the 2027 Top International Advisor Awards' Minimum Requirements. 

Enhanced Top Advisor Awards Experience On-The-Way for 2027

In our search to find the 'best Advisors on the Planet', Insightful Accountant has once again taken the time to rework key components of both the...

QuickBooks Workforce Certification Has Arrived

October has arrived; can you believe it? And with its arrival, Intuit has launched the new ProAdvisor 'Workforce' certification in lieu of 'Payroll'...

Mind of Murph Replay: Is AI the Beginning of the Terminator Timeline

The time seems right for Murph to look back at a feature he wrote nearly 10 years ago about the future of AI...this reprint may be a glimpse of man...

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Transactional vs Advisory: Where Do You Stand?

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The Weekly A/P: Transforming Ingredients into Intel

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October 29, 2026 · 2:00 PM ET

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From Bill Pay to CAS: Building Your Firm's Next Growth Engine

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November 10, 2026 · 11:00 AM ET

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The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

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Capital Expenditure Decision-Making: Maximizing ROI

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DEBunk'd: The Lies Keeping Firms Small

DEBunk'd: The Lies Keeping Firms Small

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Talking AI to Clients: How to have the AI conversation without losing the client

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