William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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QuickBooks William Murphy QBTalks-Apps

Wednesday's QBTalks-Apps is Our 'New Apps for QuickBooks' Show

Each quarter, QBTalks-Appsoffers up a New Apps for QuickBooks show. This quarter's show is this Wednesday, March 4, 2026, at 2:00 PM Eastern. 

Artificial Intelligence AP (Accounts Payable) AR (Accounts Receivable) Forwardly

App Aware: Forwardly

App Aware is a free editorial feature of Insightful Accountant offered to the App Developer community. These features not only promote a developer's...

QuickBooks Intuit QuickBooks Online (QBO) tax deductions

Intuit's Business Tax AI (Beta)

Though still in 'Beta', Intuit's newest agentic-AI powered agent is Business Tax AI designed to assist users with tax compliance and to track down...

QuickBooks William Murphy QBTalks-Apps

Next Wednesday's QBTalks-Apps is Our 'New Apps for QuickBooks' Show

Join me one week from today for the March QBTalks-Apps Show where we will be looking at New Apps for QuickBooks. That's March 4, 2026, at 2:00 PM...

Insightful Accountant 2026 Awards Award Nominations

Advisor Award Applications Continue - Two Critical Dates

There seems to be some confusion with the March 3, 2026, Advisor Award Application Deadline you have seen advertised lately. Continue reading to find...

QuickBooks Intuit Intuit Connect ON

Intuit Connect ON is this Tuesday, February 24

The Intuit Connect ON, virtual event, for the first quarter of 2026 is set for this Tuesday, February 24th. 

QuickBooks William Murphy QBTalks-Apps

March 4 QBTalks-Apps is Our 'New Apps for QuickBooks' Show

Each quarter of 2026, QBTalks-Appswill offer up one Show focused on New Apps for QuickBooks. This quarter, that show is March 4, 2026, at 2:00 PM...

Intuit Inventory Intuit Enterprise Suite QuickBooks Online (QBO) Item Receipts

QBO Inventory - Part 4.02 - Item Receipts

Last week, on February 12, 2026, I wrote the fourth part of my series on new QBO Inventory features.

Intuit Enterprise Suite QuickBooks Desktop Enterprise

IES vs QBD-ES Pricing

Want to know how the recent QuickBooks Desktop Price Increase compares with Intuit Enterprise Suite? Just look inside.

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