William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Recognizing "Top Tax Advisors" for 2026

For 2026,Insightful Accountant will be recognizing the Top Tax Advisors as a new group of awards within the Top Advisor Awards. This new group will...

Intuit Seeks Beta Testers for Intuit 'Accountant Suite'

Intuit is seeking βeta testers for the next generation of QuickBooks Online Accountant which they are calling Intuit Accountant Suite. While we know...

App Aware: PayTrace

App Aware is a free editorial feature of Insightful Accountant offered to the App Developer community. These features not only promote a developer's...

ADP Unveils AI Features for HR at their 2025 Innovation Day

During their recent Innovation Day - 2025, ADP®unveiled AI features built for HR's biggest challenges. These new generative AI features within...

Set up Effective Dates for QuickBooks Online Payroll

QuickBooks Online Payroll now allows you to set up an effective date for payroll types. This means you can limit the use of these payroll types to...

September's QBTalks is Best of Our Practice Management App Compare

Join Murph and Debra Kilsheimer for September's QBTalks Show scheduled for 2:00 PM Eastern on Wednesday, September 17, 2025. This month, will discuss...

Advisor Awards-Tips: Save Yourself Time

If you have participated in the U.S. Awards process either last year (2025) or the prior year (2024) you have the potential for saving yourself...

2026 Top Advisor Awards Are Underway

The 2026 Top Advisor Awards are underway. You can now Apply, or Nominate your favorite Advisor, for this year's awards.

Remembering This Labor Day Holiday

We at Insightful Accountant, like most of you, are celebrating Labor Day on this long Monday-holiday weekend. For many, this holiday represents 'the...

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