William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Free QuickBooks Niche Niche Practice Specialization Figured Agriculture, Farming, Ranching

We 'figured' you might need a change of 'niche'.

When is the last time you selected “Agriculture, Ranching, or Farming” in the list of Industries when setting up a new QuickBooks Company? “Well,...

Free Intuit Intuit QuickBooks ProAdvisor Program Jaclyn Anku QBTalks-Apps Murph

Wednesday's QBTalks-Apps is Intuit's New ProPartner Program

This Wednesday, July 8, 2026, Insightful Accountant is hosting ourQBTalks-Apps show at 2:00 PM Eastern and we will be joined by Jaclyn Anku,...

Artificial Intelligence Sage Kevin Permenter IDC Custom Solutions

Sage releases IDC whitepaper: Emerging Economics of AI in Finance

Sage, uniquely positioned to define what robust governance and 'glass box' AI looks like in practice, is striving to ensure finance leaders can...

Intuit QuickBooks Monday Minute Intuit Accountant Suite IAS Core (Free) Subscription IAS Accelerate (Paid) Subscription

What sets Intuit Accountant Suite Accelerate apart from IAS Core?

By now, almost all users of QuickBooks Online-Accountant have heard the news that QBO-Acct. will be replaced by Intuit Accountant Suite (IAS) at the...

Premium QuickBooks Annual Recertification Intuit Accountant Suite

Who Did or Who Didn't get QuickBooks Recertified, that's the question?

Intuit Accountant Suite's Manage Training feature is a tremendous enhancement to monitor team certifications and assign courses and certification...

Free Intuit Intuit QuickBooks ProAdvisor Program Jaclyn Anku QBTalks-Apps Murph

Join us July 8th at QBTalks-Apps for Intuit's New ProPartner Program

On July 8, 2026, at 2:00 PM Eastern, Insightful Accountant is hosting our QBTalks-Apps show. has Jaclyn Anku Intuit's ProPartner Program Leader will...

Free Sage Sage X3 The ERP Update

Learn about latest Sage X3 Enhancements in The ERP Update

Sage has announced their latest enhancements to Sage X3 designed to help manufacturers and distributors make faster, more confident decisions through...

Premium Partner Program Advisor Alliance Bill360

Advisor Alliance: Bill360 Partner Program

Advisor Alliance is one way we here at Insightful Accountant can assist you in improving your business related to the various apps and software...

Free Intuit Firm Of The Future QuickBooks ProAdvisor Program 2026 Top Advisor Awards

2026 Top Advisors Recognized in Firm of the Future Blog

Intuit has published the 2026 Top Advisor Award recipients within their Firm of the Future Blog. You can find the feature HERE. 

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Capacity Planning and Staff Utilization

Capacity Planning and Staff Utilization

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The CAS Opportunity: CAS is the Future

The CAS Opportunity: CAS is the Future

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The Truth About Doing Taxes With AI

The Truth About Doing Taxes With AI

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Beyond the P&L: Uncovering True Profitability For Agriculture Clients

Beyond the P&L: Uncovering True Profitability For Agriculture Clients

September 29, 2026 · 12:00 PM ET

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When AI Does the Bookkeeping: Where Accountants Create Value Next

When AI Does the Bookkeeping: Where Accountants Create Value Next

September 30, 2026 · 2:00 PM ET

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