William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Free Intuit Enterprise Suite QuickBooks Monday Minute Sales Tax Intuit Accountant Suite QuickBooks Online (QBO) Automated Sales Tax feature Sales Tax Liability Report

New Sales Tax Liability Report

Intuit has released a new Sales Tax Liability Report, based on user commentary, for all QuickBooks 'automated sales tax' users within the United...

Free ProAdvisor Certification Top 25 Up-n-coming ProAdvisor Top 50 International ProAdvisor Top 25 Tax Advisor Intuit ProAdvisor Program Top 100 ProAdvisors Intuit ProPartner Program 2027 Top Advisor Awards

Get Ready Now for Insightful Accountant’s 2027 Top Advisor Awards

In May of 2014 the inaugural Top 100 ProAdvisors made their debut within Insightful Accountant. That June, the first ProAdvisor of the Year Award...

Free QuickBooks Niche Niche Practice Specialization Figured Agriculture, Farming, Ranching

Looking for a new niche, check out Agriculture.

According to the USDA, there are nearly 2 million farming and ranching operations in the United States. Of those, more than 1.8 million are 'small'...

Point of Sale Systems eCommerce ecommerce and web-retailers Lisa Burnett

Today's 8/19 QBTalks Looks at Popular Point-of-Sale Systems

Join Lisa Burnett, Insightful Accountant’s 2026 Top Niche Practice ProAdvisor, and myself, as we examine seven Point-of-sale platforms, many of which...

Free User roles & permissions Chart-Of-Accounts Intuit Accountant Suite Books Close Playbooks Clients Accounting practices Team members

Intuit Accountant Suite now offers Playbooks

Now, you can set up playbooks within Intuit Accountant Suite for various types or verticals of clients to standardize company settings, chart of...

Point of Sale Systems eCommerce ecommerce and web-retailers Lisa Burnett

August 19th QBTalks Looks at Popular Point-of-Sale Systems

Lisa Burnett, Insightful Accountant’s 2026 Top Niche Practice ProAdvisor will be joining Murph as they explore seven Point-of-sale platforms, many of...

Premium Premium Content Intuit Artificial Intelligence QuickBooks Online Advanced Agentic AI What's New in QBO

What's New for QBO-Advanced

Intuit has just announced an expansion of Intuit Intelligence1 with new AI-powered capabilities for QuickBooks Online Advanced. You will find...

Free QuickBooks Capital QBTalks-Apps QuickBooks Lending Overview

Don't Miss Our QBTalks-Apps Show on QuickBooks' Lending Overview

Join us Today, Wednesday, August 12, at 2:00 PM Eastern for QBTalks-Apps where Intuit will discuss the QuickBooks Lending Overview.

Premium Premium Content Zoho Zoho ERP ERPs Zoho One

Is Zoho One an ERP?

Out of full disclosure I must tell you that, "Yes, I use Zoho One for certain modules", and two, "Zoho has consistently been a sponsor of the 'Top...

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The CAS Craze: The service model of forward-looking practices

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Build an Advisory Firm Clients Stay With

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Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

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Five Easy Ways to Use AI This Tax Season

Five Easy Ways to Use AI This Tax Season

October 22, 2026 · 12:00 PM ET

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Transactional vs Advisory: Where Do You Stand?

Transactional vs Advisory: Where Do You Stand?

October 28, 2026 · 12:00 PM ET

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You Already Know Enough: How to Start Your First CFO Advisory Conversation.

You Already Know Enough: How to Start Your First CFO Advisory Conversation.

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The Weekly A/P: Transforming Ingredients into Intel

The Weekly A/P: Transforming Ingredients into Intel

October 29, 2026 · 2:00 PM ET

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From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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