William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Free Top 100 ProAdvisor Top Up-n-coming ProAdvisors Top International ProAdvisors 2027 Top Advisor Awards

Now Accepting Applications for the 2027 Top Advisor Awards

The 2027 Top Advisor Awards opened on October 8, 2026; so Insightful Accountant is currently accepting Applications and Nominations (by third...
Free Qvinci QBTalks RoyaltyHub

Our QBTalks on Wednesday October 21 covers Qvinci's new 'RoyaltyHub'

Join me on October 21, 2026, at 2:00 PM Eastern for this month's QBTalks. With me will be a team from Qvinci who will present their new "RoyaltyHub"...

Premium Niche Niche Practice Zoho Zoho One Industry-specific versions Zoho Books

Zoho is going 'Vertical' with Industry-specific versions

You may know Zoho as a collection of Apps that integrate together, but now they are offering vertical applications for the needs of specific...

Free Top 100 ProAdvisor Top Up-n-coming ProAdvisors Top International ProAdvisors 2027 Top Advisor Awards Top Tax Advisors

2027 Top Advisor Awards Are Now Open

The 2027 Top Advisor Awards opened this past Thursday night at 10:00 PM Eastern, October 8, 2026. That means Applications and Nominations (by third...
Free Qvinci QBTalks RoyaltyHub

Our October 21st QBTalks is all about Qvinci's 'new' "RoyaltyHub"

Team Qvinci will join Murph for our October 21, 2026,QBTalks at 2:00 PM Eastern. They will present their new "RoyaltyHub" which automates royalty...

Free BackUp App Aware Books Backup Data Utility

Ecosystem Enlightenment: Books Backup

Books Backup creates a complete, audit-ready archive of your QuickBooks Online company before you cancel your QBO subscription.

Free Top 100 ProAdvisor Top Up-n-coming ProAdvisors Top International ProAdvisors 2027 Top Advisor Awards Top Tax Advisors

2027 Top Advisor Awards Launch Tonight

The 2027 Top Advisor Awards open tonight. Applications and Nominations (by third parties)will begin being accepted at 10:00 PM Eastern, October 8,...
Free Intuit Next Generation of Accountants Accounting Futures Program Accounting Industry Advisors

Intuit's Accounting Futures Program's new Industry Advisors

Intuit has just unveiled their first group of Intuit Industry Advisors as part of its Accounting Futures Program to nurture the next generation of...

Free Top 100 ProAdvisor Top U.S. Tax Advisors Top Up-n-coming ProAdvisors 2027 Top Advisor Awards

2027 Top U.S. Advisor Awards: Qualifications

The 2027 Top 100 U.S. ProAdvisors, the Top U.S. Up-n-coming ProAdvisors, and the Top 25 Tax Advisors qualifications are listed below.

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Insightful Accountant Webinars

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Nov 13
Capital Expenditure Decision-Making: Maximizing ROI

Capital Expenditure Decision-Making: Maximizing ROI

November 13, 2026 · 11:00 AM ET

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Nov 17
Grow the Team You Have: Getting Your People Invested in New Skills, New Technology, and New Levels

Grow the Team You Have: Getting Your People Invested in New Skills, New Technology, and New Levels

November 17, 2026 · 2:00 PM ET

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Nov 18
Intuit Accountant Suite and ProConnect Tax Connectivity

Intuit Accountant Suite and ProConnect Tax Connectivity

November 18, 2026 · 2:00 PM ET

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Nov 19
DEBunk'd: The Lies Keeping Firms Small

DEBunk'd: The Lies Keeping Firms Small

November 19, 2026 · 2:00 PM ET

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Nov 19
Talking AI to Clients: How to have the AI conversation without losing the client

Talking AI to Clients: How to have the AI conversation without losing the client

November 19, 2026 · 3:30 PM ET

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Nov 23
The Second Set of Books: What Your Firm Knows That AI Doesn't

The Second Set of Books: What Your Firm Knows That AI Doesn't

November 23, 2026 · 2:00 PM ET

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Nov 24
Your Website: Is It Helping You Win Clients—or Losing Them?

Your Website: Is It Helping You Win Clients—or Losing Them?

November 24, 2026 · 2:00 PM ET

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