William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Digits launches AI Agents for its Autonomous General Ledger

Digits AI-native accounting platform has launched Digits Accounting Agents, embedding AI agents to run entire accounting workflows for firms on its ...

QB Monday Minute: More about the New QuickBooks Online

Last week we introduced you to the soon to be released “New” QuickBooks Online experience. We told you we would have more details about this “Agentic...

Advisor Alliance: Erplain

Advisor Alliance is one way we here at Insightful Accountant can assist you in improving your business related to the various apps and software...

A Personal Invitation from Murph to ProAdvisor Award Recipients

If you've been recognized this year (2025) or in any of the past dozen years as a ProAdvisor Award recipient including Top 100 ProAdvisors, Top 25...

What's New in QuickBooks: Reviewing Balance Sheet Budgets

A Balance Sheet report gives you a financial snapshot of your company as of a specific date.

Award Advisory - Specifics You May Not Know

Please Meet the Sponsors Powering the ProAdvisor Awards

Get connected and learn more about our Sponsors! Discover exclusive insights and resources!

...

New QuickBooks Experience On The Way

Did you know that a 'new' QuickBooks Online is soon to be released? I'm not talking about simply a few new features like those commonly released...

App Aware - Erplain and Stockpit

Today, you get "two, two, two App Aware (features) in one." You might remember a similar chime from 'certs.' 

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Who Do You Really Want as a Client? How to Build an Ideal Client Profile That Makes Your Marketing Easier

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The CAS Opportunity:  CAS is the Future

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The Truth About Doing Taxes With AI

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The Daily Sales: Serving Up Data from the POS to the Books

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When AI Does the Bookkeeping: Where Accountants Create Value Next

When AI Does the Bookkeeping: Where Accountants Create Value Next

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