William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Top ProAdvisors Tax Advisors Tax Advisor Awards

Streamlining the 2026 Awards Application - Part 2 New Tax Awards

Last week I began a new mini-series on the 2026 Awards. This year the awards will see a fourth 'group', "Top 25 Tax Advisors" will come alongside the...

QuickBooks QuickBooks Online Artificial Intelligence Agentic AI

The New QuickBooks Has Arrived

It may have taken 14 years, but the new QuickBooks has arrived with lots of new slogans. "Automation where it counts, Human when it matters." "Your...

Future Forward Reporting Qvinci Analytics Period-end Financial Statements

Qvinci is Your Guide to a Forward Future

"I'm looking forward to the future, if the next seventy-five years are anything like the past seventy-five, everything will be completely different."...

QB Talks Workflow App Comparison

Our QB Talks for July is a Workflow App Comparison

Join me this month on July 16th at 2:00 PM Eastern as Debra Kilsheimer and I undertake an 'App Comparison' of Workflow Apps that work with accounting...

App Comparison eCommerce Square Connector App

New Square Connector by QuickBooks

Because Insightful Accountant reviewed Intuit’s previous Connect to Square App as one of the apps in our eCommerce App Comparison within the last...

QuickBooks Price Hikes QuickBooks Payments International

QuickBooks to Implement International Payments Fee

At the end of MayInsightful Accountant told you about price hikes coming to QuickBooks Online and QuickBooks Desktop as well as both Online Payroll...

Training 2026 U.S. ProAdvisor Awards ProAdvisor Awards

Streamlining the 2026 ProAdvisor Awards Application - Part 1

This is the first part of a mini-series covering changes to the 2026 ProAdvisor Awards Application process. The intent of this mini-series is to...

Artificial Intelligence Certinia Report

Certinia releases 2025 Global Service Dynamics Report

Is AI delivering real bottom-line impact for PSOs, or is it still more hype than tangible ROI?

Top 100 ProAdvisor 2025 ProAdvisor Awards Top 25 Up-n-coming ProAdvisor Top 50 International ProAdvisor Top ProAdvisor in Focus

Complete Your Top ProAdvisor Profile

Many of you were recipients of the 2025 Top 100 ProAdvisor, the Top 25 Up-n-coming ProAdvisor, and the Top 50 International ProAdvisor Awards. And,...

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Build an Advisory Firm Clients Stay With

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Choose Your Firm: What kind of accounting firm do you want to be?

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Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

October 21, 2026 · 12:00 PM ET

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Five Easy Ways to Use AI This Tax Season

Five Easy Ways to Use AI This Tax Season

October 22, 2026 · 12:00 PM ET

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Transactional vs Advisory: Where Do You Stand?

Transactional vs Advisory: Where Do You Stand?

October 28, 2026 · 12:00 PM ET

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You Already Know Enough: How to Start Your First CFO Advisory Conversation.

You Already Know Enough: How to Start Your First CFO Advisory Conversation.

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The Weekly A/P: Transforming Ingredients into Intel

The Weekly A/P: Transforming Ingredients into Intel

October 29, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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