William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Top ProAdvisor Profile Opportunity Awaits

More than 125 of the 2025 Top ProAdvisor Award recipients have yet to complete their profiles for our ProAdvisor in Focus feature series. So, while...

Thomson Reuters Unveils New AI-native Agentic Applications

Thomson Reuters has unveiled its new 'Ready to Advise' and soon-to-be-released 'Ready to Review' AI-native Agentic Applications to transform tax and...

Today's Future Forward is Qvinci Period-End Analytics & Reporting

Today's Future Forward covers how Qvinci can streamline your period-end analytics and reporting to deliver enhanced value to your clients turning you...

Requesting Customer Prepayments (Deposits) on QBO Estimates

Have you routinely required customers to make 'deposits' or 'prepayments' for work you propose in an estimate as a requirement of acceptance of the...

Congratulations to the 2025 ProAdvisor Award Recipients

Scaling New Heights was a 'rush' of events, activities, interviews and travel. While we previously published the names of this year's ProAdvisor...

App Aware: Qount

App Awarefeatures are concise articles designed to inform you about a specific app.

Another Piece of the Accounting Puzzle - Puzzle.io

While attending Scaling New Heights, I was "puzzled to find" that I hadn't already explored 'Puzzle', an AI-native general ledger designed to save...

July's QB Talks: Workflow App Comparison

This month at Insightful Accountant's QB Talks show, Debra Kilsheimer and I will provide a "Comparison ofWorkflow Apps" that work with QuickBooks...

New Ignition and Karbon Integration Unifies Billing & Workflow Automation

Ignition, a recurring revenue and billing automation platform for firms and agencies, today launched its enhanced integration with Karbon, the...

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The CAS Craze: The service model of forward-looking practices

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Build an Advisory Firm Clients Stay With

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Choose Your Firm: What kind of accounting firm do you want to be?

Choose Your Firm: What kind of accounting firm do you want to be?

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Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

October 21, 2026 · 12:00 PM ET

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Five Easy Ways to Use AI This Tax Season

Five Easy Ways to Use AI This Tax Season

October 22, 2026 · 12:00 PM ET

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Transactional vs Advisory: Where Do You Stand?

Transactional vs Advisory: Where Do You Stand?

October 28, 2026 · 12:00 PM ET

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You Already Know Enough: How to Start Your First CFO Advisory Conversation.

You Already Know Enough: How to Start Your First CFO Advisory Conversation.

October 28, 2026 · 2:00 PM ET

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The Weekly A/P: Transforming Ingredients into Intel

The Weekly A/P: Transforming Ingredients into Intel

October 29, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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