William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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New AI Agents Tackle Tasks and Boost Productivity

Intuit Inc. will introduce a transformative set of proactive AI agents to dramatically improve how businesses run and grow as part of the release of...

LeaseCrunch rebrands as Crunchafi

LeaseCrunch, a trusted provider of cloud-based accounting software for CPA firms, today announces itsrebrand as Crunchafi. The new identity signals...

Thomson Reuters Report shows Tax Firms without AI will fall behind

Thomson Reuters, a global content and technology company, has today released its 2025 Future of Professionals report, which reveals a significant...

Xero to acquire Melio for $2.5B

Xero Limited has today announced it has entered into a binding agreement to acquire 100% of Melio Limited and its associated entities (collectively...

Insightful Accountant Announces ProAdvisor Award Recipients

Monday’s Opening General Session of Scaling New Heights saw the announcement of the ProAdvisor Awards for 2025. The ProAdvisor of the Year, the...

July’s QB Talks: Workflow App Comparison

Workflow management and practice management are related but distinct concepts. And while all practice management ‘tech’ should include workflow...

Sales Tax Trip Tuesday - Seattle to Glacier National Part 3

We are up bright and early to head east from One Lakeside in Coeur d'Alene, Idaho. We have about a 6-hour drive ahead of us, and we also change time...

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Who Do You Really Want as a Client? How to Build an Ideal Client Profile That Makes Your Marketing Easier

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The CAS Opportunity:  CAS is the Future

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The Truth About Doing Taxes With AI

The Truth About Doing Taxes With AI

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The Daily Sales: Serving Up Data from the POS to the Books

The Daily Sales: Serving Up Data from the POS to the Books

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Beyond the P&L: Uncovering True Profitability For Agriculture Clients

Beyond the P&L: Uncovering True Profitability For Agriculture Clients

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When AI Does the Bookkeeping: Where Accountants Create Value Next

When AI Does the Bookkeeping: Where Accountants Create Value Next

September 30, 2026 · 2:00 PM ET

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