William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Sage Intacct Sage Healthcare Wipfli

Sage Intacct's Newest Innovations for Healthcare

Sage, a leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses (SMBs), is reinforcing its dedication to...

QB Talks Payroll

Explore the 'Best of the Best' Payroll Apps at next week's QB Talks

Debra Kilsheimer and I will explore the ‘Best of the Best Payroll Apps' at QB Talks on Wednesday, April 23, 2025, at 2:00 PM Eastern.

Top 100 ProAdvisor QuickBooks ProAdvisors 2025 ProAdvisor Awards

Insightful Accountant Announces the 2025 Top 100 U.S. ProAdvisors

Insightful Accountant proudly announces the 2025 Top 100 U.S. ProAdvisors. We also wish to recognize our Emeritus ProAdvisors of the Year since 2014,...

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QuickBooks Desktop Enterprise: Step-by-Step through the Item Profitability Report

We introduced you to the new 'Item Profitability Report' in our QB Monday Minute two days ago. The new report only became available with the recently...

Free QBO App Comparison BackUp

App Comparison Back Up Solutions For QuickBooks Online

Reader surveys consistently report that Insightful Accountant readers want App Comparisons to assist them in reviewing and selecting various apps for...

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More About QuickBooks Enterprise Data Level Permissions

In QuickBooks Enterprise v21, Intuit released a feature called Data Level Permissions for Platinum and Diamond Subscribers. The feature was designed...

Premium QuickBooks Top 100 ProAdvisor Top 25 Up-n-coming ProAdvisor Top 50 International ProAdvisor PREMIUM

ProAdvisor Updates: Upcoming Level 2 Course and Recertification

PROADVISOR NEWS

It's not too late, you can still 'apply' for the 2025 ProAdvisor Awards. See below.

ProAdvisor Level 2 Certification Virtual...
Premium 1099 Forms Accuracy Control QBO Monday Minute PREMIUM

What's New with 1099's in QuickBooks Online?

Let's face it, the old way of doing 1099's in QuickBooks has been cumbersome at best... it involved a lot of 'user based work' in order to get...

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S Corp Medical Insurance in QuickBooks Desktop

The insurance you offered to S Corp 2% (or higher) shareholders as well as the rest of your employees determines the tax treatment for S Corp...

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Webinars This Month

Aug 12
QBTalks-Apps: QuickBooks Capital The New QuickBooks Lending Overview

QBTalks-Apps: QuickBooks Capital The New QuickBooks Lending Overview

August 12, 2026 · 2:00 PM ET

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Aug 14
Cash Flow Talks August: Working Capital Management: Unlocking Cash Flow from Operations

Cash Flow Talks August: Working Capital Management: Unlocking Cash Flow from Operations

August 14, 2026 · 11:00 AM ET

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Aug 18
Tech Stack Assembly: Your AI Policy Isn't Built for What's Coming: Building an AI Handbook for the Agentic Future

Tech Stack Assembly: Your AI Policy Isn't Built for What's Coming: Building an AI Handbook for the Agentic Future

August 18, 2026 · 2:00 PM ET

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Aug 20
TPN Tax Talks August: Tax Tech Stack and AI

TPN Tax Talks August: Tax Tech Stack and AI

August 20, 2026 · 12:00 PM ET

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Aug 20
Mastering Strategies for Growth Class #10: Stop Reporting the Past: Turn Numbers into Decisions

Mastering Strategies for Growth Class #10: Stop Reporting the Past: Turn Numbers into Decisions

August 20, 2026 · 2:15 PM ET

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Aug 20
AI Talks: MCP Explained: How to Make Your Tools Work Together

AI Talks: MCP Explained: How to Make Your Tools Work Together

August 20, 2026 · 3:30 PM ET

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Aug 24
AI Deep Dive: The Growth Manager, Start to Finish: One Prospect, Six Skills, No Guessing

AI Deep Dive: The Growth Manager, Start to Finish: One Prospect, Six Skills, No Guessing

August 24, 2026 · 2:00 PM ET

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Aug 25
IA Marketing Talks: The 4-Question Fix for Closing Better Clients

IA Marketing Talks: The 4-Question Fix for Closing Better Clients

August 25, 2026 · 2:00 PM ET

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Aug 27
Figured: From Compliance to Advisory: Building an Ag Accounting Practice

Figured: From Compliance to Advisory: Building an Ag Accounting Practice

August 27, 2026 · 12:00 PM ET

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Aug 28
Suite Success: Running Your Entire Firm with Intuit Accountant Suite

Suite Success: Running Your Entire Firm with Intuit Accountant Suite

August 28, 2026 · 12:00 PM ET

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