William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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QuickBooks QuickBooks Online Artificial Intelligence QuickBooks Monday Minute Agentic AI

New AI Agents Tackle Tasks and Boost Productivity

Intuit Inc. will introduce a transformative set of proactive AI agents to dramatically improve how businesses run and grow as part of the release of...

APPS Accounting

LeaseCrunch rebrands as Crunchafi

LeaseCrunch, a trusted provider of cloud-based accounting software for CPA firms, today announces itsrebrand as Crunchafi. The new identity signals...

Intuit QuickBooks Online Artificial Intelligence Agentic AI

Intuit to Introduce Agentic AI within QuickBooks on July 1st

Tuesday, July 1, 2025, will see Intuit Inc., the global financial technology platform that makes Intuit TurboTax, Credit Karma,QuickBooks, and ...

Tax Artificial Intelligence Thomson Reuters

Thomson Reuters Report shows Tax Firms without AI will fall behind

Thomson Reuters, a global content and technology company, has today released its 2025 Future of Professionals report, which reveals a significant...

Scaling New Heights Woodard

Scaling New Heights 2026 Announced for Return to Orlando

Xero

Xero to acquire Melio for $2.5B

Xero Limited has today announced it has entered into a binding agreement to acquire 100% of Melio Limited and its associated entities (collectively...

2025 ProAdvisor Awards ProAdvisor Of The Year International ProAdvisor Of The Year

Insightful Accountant Announces ProAdvisor Award Recipients

Monday’s Opening General Session of Scaling New Heights saw the announcement of the ProAdvisor Awards for 2025. The ProAdvisor of the Year, the...

QB Talks Workflow App Comparison

July’s QB Talks: Workflow App Comparison

Workflow management and practice management are related but distinct concepts. And while all practice management ‘tech’ should include workflow...

Sales Tax Trip Tuesday Time Avalara Sales Tax

Sales Tax Trip Tuesday - Seattle to Glacier National Part 3

We are up bright and early to head east from One Lakeside in Coeur d'Alene, Idaho. We have about a 6-hour drive ahead of us, and we also change time...

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Five Easy Ways to Use AI This Tax Season

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Transactional vs Advisory: Where Do You Stand?

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You Already Know Enough: How to Start Your First CFO Advisory Conversation.

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The Weekly A/P: Transforming Ingredients into Intel

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From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

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