William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Accounting Artificial Intelligence Agentic AI

Digits launches AI Agents for its Autonomous General Ledger

Digits AI-native accounting platform has launched Digits Accounting Agents, embedding AI agents to run entire accounting workflows for firms on its ...

QuickBooks QBO Artificial Intelligence QBO Monday Minute

QB Monday Minute: More about the New QuickBooks Online

Last week we introduced you to the soon to be released “New” QuickBooks Online experience. We told you we would have more details about this “Agentic...

Partner Program Advisor Alliance

Advisor Alliance: Erplain

Advisor Alliance is one way we here at Insightful Accountant can assist you in improving your business related to the various apps and software...

Top 100 ProAdvisor ProAdvisor Awards Top 25 Up-n-coming ProAdvisor Top 50 International ProAdvisor

A Personal Invitation from Murph to ProAdvisor Award Recipients

If you've been recognized this year (2025) or in any of the past dozen years as a ProAdvisor Award recipient including Top 100 ProAdvisors, Top 25...

Intuit QuickBooks Online Balance Sheet QuickBooks Online Accountant Budgets

What's New in QuickBooks: Reviewing Balance Sheet Budgets

A Balance Sheet report gives you a financial snapshot of your company as of a specific date.

ProAdvisor Awards

Award Advisory - Specifics You May Not Know

Please Meet the Sponsors Powering the ProAdvisor Awards

Get connected and learn more about our Sponsors! Discover exclusive insights and resources!

...

Scaling New Heights QB Talks Woodard Orlando, FL

Get Ready for Scaling New Heights at Wednesday's QB Talks

QuickBooks Artificial Intelligence Agentic AI

New QuickBooks Experience On The Way

Did you know that a 'new' QuickBooks Online is soon to be released? I'm not talking about simply a few new features like those commonly released...

Inventory Distribution ERP Manufacturing eCommerce

App Aware - Erplain and Stockpit

Today, you get "two, two, two App Aware (features) in one." You might remember a similar chime from 'certs.' 

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Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

October 21, 2026 · 12:00 PM ET

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Five Easy Ways to Use AI This Tax Season

Five Easy Ways to Use AI This Tax Season

October 22, 2026 · 12:00 PM ET

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Transactional vs Advisory: Where Do You Stand?

Transactional vs Advisory: Where Do You Stand?

October 28, 2026 · 12:00 PM ET

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You Already Know Enough: How to Start Your First CFO Advisory Conversation.

You Already Know Enough: How to Start Your First CFO Advisory Conversation.

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The Weekly A/P: Transforming Ingredients into Intel

The Weekly A/P: Transforming Ingredients into Intel

October 29, 2026 · 2:00 PM ET

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From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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