William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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September's QBTalks is Best of Our Practice Management App Compare

Join Murph and Debra Kilsheimer for September's QBTalks Show scheduled for 2:00 PM Eastern on Wednesday, September 17, 2025. This month, will discuss...

Advisor Awards-Tips: Save Yourself Time

If you have participated in the U.S. Awards process either last year (2025) or the prior year (2024) you have the potential for saving yourself...

2026 Top Advisor Awards Are Underway

The 2026 Top Advisor Awards are underway. You can now Apply, or Nominate your favorite Advisor, for this year's awards.

Remembering This Labor Day Holiday

We at Insightful Accountant, like most of you, are celebrating Labor Day on this long Monday-holiday weekend. For many, this holiday represents 'the...

Intuit Enterprise Suite - Shared Chart of Accounts

In the Summer 2025 feature release to Intuit Enterprise Suite, Parent Company Administrators now have the option of a Shared Chart of Accounts. This...

New Agentic-AI Payroll Agent for QuickBooks Online

Have you dreamed of walking on a sandy beach while your payroll was being done for you back home? Well the new Agentic-AI Payroll Agent coming soon...

2026 Top Advisor Awards Launch Tonight

The 2026 Top Advisor Awards open tonight. Applications and Nominations (by third-parties)begin at 6:00 PM Eastern, August 26, 2025.

2026 Top Advisor Awards: Qualifications

The 2026 Top Advisor Awards encompass four award groups: the Top 100 U.S. ProAdvisors, the Top 25 Up-n-coming ProAdvisors, the Top 50 International...

Will You Raise Your Rates Over the Next Year?

Are you in the process of raising your service fees for 2026?  If not, perhaps you should be.

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Nov 04
New (and favorite) Apps for QuickBooks

New (and favorite) Apps for QuickBooks

November 4, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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Nov 10
How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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Nov 11
Are your Clients Ready for CAS?

Are your Clients Ready for CAS?

November 11, 2026 · 12:00 PM ET

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Nov 11
What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

November 11, 2026 · 2:00 PM ET

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Nov 13
Capital Expenditure Decision-Making: Maximizing ROI

Capital Expenditure Decision-Making: Maximizing ROI

November 13, 2026 · 11:00 AM ET

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Nov 19
DEBunk'd: The Lies Keeping Firms Small

DEBunk'd: The Lies Keeping Firms Small

November 19, 2026 · 2:00 PM ET

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Nov 19
Talking AI to Clients: How to have the AI conversation without losing the client

Talking AI to Clients: How to have the AI conversation without losing the client

November 19, 2026 · 3:30 PM ET

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Nov 24
Your Website: Is It Helping You Win Clients—or Losing Them?

Your Website: Is It Helping You Win Clients—or Losing Them?

November 24, 2026 · 2:00 PM ET

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