William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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QuickBooks QuickBooks Online Artificial Intelligence Agentic AI

The New QuickBooks Has Arrived

It may have taken 14 years, but the new QuickBooks has arrived with lots of new slogans. "Automation where it counts, Human when it matters." "Your...

Future Forward Reporting Qvinci Analytics Period-end Financial Statements

Qvinci is Your Guide to a Forward Future

"I'm looking forward to the future, if the next seventy-five years are anything like the past seventy-five, everything will be completely different."...

QB Talks Workflow App Comparison

Our QB Talks for July is a Workflow App Comparison

Join me this month on July 16th at 2:00 PM Eastern as Debra Kilsheimer and I undertake an 'App Comparison' of Workflow Apps that work with accounting...

App Comparison eCommerce Square Connector App

New Square Connector by QuickBooks

Because Insightful Accountant reviewed Intuit’s previous Connect to Square App as one of the apps in our eCommerce App Comparison within the last...

QuickBooks Price Hikes QuickBooks Payments International

QuickBooks to Implement International Payments Fee

At the end of MayInsightful Accountant told you about price hikes coming to QuickBooks Online and QuickBooks Desktop as well as both Online Payroll...

Training 2026 U.S. ProAdvisor Awards ProAdvisor Awards

Streamlining the 2026 ProAdvisor Awards Application - Part 1

This is the first part of a mini-series covering changes to the 2026 ProAdvisor Awards Application process. The intent of this mini-series is to...

Artificial Intelligence Certinia Report

Certinia releases 2025 Global Service Dynamics Report

Is AI delivering real bottom-line impact for PSOs, or is it still more hype than tangible ROI?

Top 100 ProAdvisor 2025 ProAdvisor Awards Top 25 Up-n-coming ProAdvisor Top 50 International ProAdvisor Top ProAdvisor in Focus

Complete Your Top ProAdvisor Profile

Many of you were recipients of the 2025 Top 100 ProAdvisor, the Top 25 Up-n-coming ProAdvisor, and the Top 50 International ProAdvisor Awards. And,...

QuickBooks QuickBooks Online Artificial Intelligence QuickBooks Monday Minute Agentic AI

New AI Agents Tackle Tasks and Boost Productivity

Intuit Inc. will introduce a transformative set of proactive AI agents to dramatically improve how businesses run and grow as part of the release of...

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QBTalks-Apps: QuickBooks Capital The New QuickBooks Lending Overview

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August 12, 2026 · 2:00 PM ET

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Cash Flow Talks August: Working Capital Management: Unlocking Cash Flow from Operations

Cash Flow Talks August: Working Capital Management: Unlocking Cash Flow from Operations

August 14, 2026 · 11:00 AM ET

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Aug 18
Tech Stack Assembly: Your AI Policy Isn't Built for What's Coming: Building an AI Handbook for the Agentic Future

Tech Stack Assembly: Your AI Policy Isn't Built for What's Coming: Building an AI Handbook for the Agentic Future

August 18, 2026 · 2:00 PM ET

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TPN Tax Talks August: Tax Tech Stack and AI

TPN Tax Talks August: Tax Tech Stack and AI

August 20, 2026 · 12:00 PM ET

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Aug 20
Mastering Strategies for Growth Class #10: Stop Reporting the Past: Turn Numbers into Decisions

Mastering Strategies for Growth Class #10: Stop Reporting the Past: Turn Numbers into Decisions

August 20, 2026 · 2:15 PM ET

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AI Talks: MCP Explained: How to Make Your Tools Work Together

AI Talks: MCP Explained: How to Make Your Tools Work Together

August 20, 2026 · 3:30 PM ET

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Aug 24
AI Deep Dive: The Growth Manager, Start to Finish: One Prospect, Six Skills, No Guessing

AI Deep Dive: The Growth Manager, Start to Finish: One Prospect, Six Skills, No Guessing

August 24, 2026 · 2:00 PM ET

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Aug 25
IA Marketing Talks: The 4-Question Fix for Closing Better Clients

IA Marketing Talks: The 4-Question Fix for Closing Better Clients

August 25, 2026 · 2:00 PM ET

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Aug 27
Figured: From Compliance to Advisory: Building an Ag Accounting Practice

Figured: From Compliance to Advisory: Building an Ag Accounting Practice

August 27, 2026 · 12:00 PM ET

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Aug 28
Suite Success: Running Your Entire Firm with Intuit Accountant Suite

Suite Success: Running Your Entire Firm with Intuit Accountant Suite

August 28, 2026 · 12:00 PM ET

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