William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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2026 Top Advisor Awards Preparation - Part 5

I've written a half-dozen or more articles over the past couple of months on how you can prepare for the 2026 Top Advisor Awards, and hosted a...

KPIs Now Available in QBO-Advanced and Intuit Enterprise Suite

Intuit has introduced a new Key Performance Indicator (KPI) Scorecard as part of their Summer 2025 release to both Intuit Enterprise Suite and ...

Attend Today's (Aug 8) Preparing for the 2026 Top Advisor Awards

This Future Forward Event on "Preparation for the 2026 Top Advisor Awards" washeld at 1:00 PM Eastern on Aug 8.  You can access the replay on our ...

Feature Friday's are for App Aware and Advisor Alliance features.

One of the most popular features for both our readers and contributing developers is our App Aware articles summarizing an App or Software for...

New Ignition and Financial Cents Integration Powers Seamless Workflows

Ignition, the recurring revenue and billing automation platform for firms and agencies, has just unveiled its integration with Financial Cents, a top...

Sage and Artis Trade Expand Strategic Partnership

Sage, a leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), has announced an expanded partnership...

Intuit Introduces ‘new’ “QuickBooks Live Priority” Offering

Intuit has introduced a new service offering providing unlimited product expertise and training. The new service is called “QuickBooks Live Priority....

Today's Future Forward Event is Qvinci

Today's Insightful Accountant Future Forward event will show you a forward-looking Advisory Practice path using Qvinci. The webinar will take place...

Streamlining the 2026 Advisor Awards - Part 4

In this edition of 'Streamlining the Advisor Awards Process' I want to discuss both 'training' and 'educators'. We've made some substantial changes...

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Nov 04
New (and favorite) Apps for QuickBooks

New (and favorite) Apps for QuickBooks

November 4, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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Nov 10
How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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Nov 11
Are your Clients Ready for CAS?

Are your Clients Ready for CAS?

November 11, 2026 · 12:00 PM ET

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Nov 11
What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

November 11, 2026 · 2:00 PM ET

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Nov 13
Capital Expenditure Decision-Making: Maximizing ROI

Capital Expenditure Decision-Making: Maximizing ROI

November 13, 2026 · 11:00 AM ET

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Nov 19
DEBunk'd: The Lies Keeping Firms Small

DEBunk'd: The Lies Keeping Firms Small

November 19, 2026 · 2:00 PM ET

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Nov 19
Talking AI to Clients: How to have the AI conversation without losing the client

Talking AI to Clients: How to have the AI conversation without losing the client

November 19, 2026 · 3:30 PM ET

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Nov 24
Your Website: Is It Helping You Win Clients—or Losing Them?

Your Website: Is It Helping You Win Clients—or Losing Them?

November 24, 2026 · 2:00 PM ET

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