William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Intuit Enterprise Suite QuickBooks Online Advanced Key-performance-indicators (KPIs)

KPIs Now Available in QBO-Advanced and Intuit Enterprise Suite

Intuit has introduced a new Key Performance Indicator (KPI) Scorecard as part of their Summer 2025 release to both Intuit Enterprise Suite and ...

Future Forward 2026 U.S. ProAdvisor Awards Insightful Accountant 2026 Awards

Attend Today's (Aug 8) Preparing for the 2026 Top Advisor Awards

This Future Forward Event on "Preparation for the 2026 Top Advisor Awards" washeld at 1:00 PM Eastern on Aug 8.  You can access the replay on our ...

APPS Advisor Alliance App Aware First Look App Developers

Feature Friday's are for App Aware and Advisor Alliance features.

One of the most popular features for both our readers and contributing developers is our App Aware articles summarizing an App or Software for...

Ignition Dawn Brolin Financial Cents

New Ignition and Financial Cents Integration Powers Seamless Workflows

Ignition, the recurring revenue and billing automation platform for firms and agencies, has just unveiled its integration with Financial Cents, a top...

Sage Strategic partnership(s) Artis Trade Embedded Services

Sage and Artis Trade Expand Strategic Partnership

Sage, a leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), has announced an expanded partnership...

QuickBooks Intuit QuickBooks Live Priority Service

Intuit Introduces ‘new’ “QuickBooks Live Priority” Offering

Intuit has introduced a new service offering providing unlimited product expertise and training. The new service is called “QuickBooks Live Priority....

Future Forward Reporting Qvinci Analytics Trusted Advisor Client Advisory Services

Today's Future Forward Event is Qvinci

Today's Insightful Accountant Future Forward event will show you a forward-looking Advisory Practice path using Qvinci. The webinar will take place...

Streamlining the 2026 Advisor Awards - Part 4

In this edition of 'Streamlining the Advisor Awards Process' I want to discuss both 'training' and 'educators'. We've made some substantial changes...

App Comparison BackUp QuickBooks Online

Murph's Second Backup App Compare

See why the apps in Murph's App Comparison of Backup Solutions for QBO have changed from 10-months ago. Find out the latest leader in the marketplace...

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The CAS Craze: The service model of forward-looking practices

The CAS Craze: The service model of forward-looking practices

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Build an Advisory Firm Clients Stay With

Build an Advisory Firm Clients Stay With

October 15, 2026 · 2:00 PM ET

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Choose Your Firm: What kind of accounting firm do you want to be?

Choose Your Firm: What kind of accounting firm do you want to be?

October 15, 2026 · 3:30 PM ET

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Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

October 21, 2026 · 12:00 PM ET

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Oct 22
Five Easy Ways to Use AI This Tax Season

Five Easy Ways to Use AI This Tax Season

October 22, 2026 · 12:00 PM ET

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Transactional vs Advisory: Where Do You Stand?

Transactional vs Advisory: Where Do You Stand?

October 28, 2026 · 12:00 PM ET

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You Already Know Enough: How to Start Your First CFO Advisory Conversation.

You Already Know Enough: How to Start Your First CFO Advisory Conversation.

October 28, 2026 · 2:00 PM ET

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Oct 29
The Weekly A/P: Transforming Ingredients into Intel

The Weekly A/P: Transforming Ingredients into Intel

October 29, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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Nov 10
How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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