2026 Top Advisor Awards: Qualifications

The 2026 Top Advisor Awards encompass four award groups: the Top 100 U.S. ProAdvisors, the Top 25 Up-n-coming ProAdvisors, the Top 50 International ProAdvisors, and the newest group, the Top 25 Tax Advisors. The qualifications for each of these groups for the 2026 awards period are listed below.

U.S. Top 100 ProAdvisors and Top 25 Up-n-coming ProAdvisors

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These two ProAdvisor award groups are open only to Certified ProAdvisors residing in the United States of America (or its territories).

ProAdvisors residing outside the U.S. (or its territories) are ineligible for these awards, even when holding U.S. ProAdvisor Certification (they should apply for the International awards).

All U.S. ProAdvisor applicants must actively practice as a QuickBooks ProAdvisor® and, in so doing, support or provide services to one or more actual clients using QuickBooks® Online, Desktop, Ledger, Intuit Enterprise Suite, or via QuickBooks® Live (Assist, Priority, or Full Service).

U.S. ProAdvisor applicants must hold at least one of the following three Intuit (U.S.) QuickBooks ProAdvisor Certifications: QuickBooks Online Level 1, QuickBooks Online Level 2, or QuickBooks Desktop. Such certifications must have a current date of issue no older than November 1, 2024. Recertification since such date also qualifies.

Top 50 International ProAdvisors

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International ProAdvisors must reside in a country other than the United States of America (or its territories).

All International ProAdvisor applicants must actively practice as a QuickBooks ProAdvisor®or QuickBooks Professional and, in so doing, support or provide services to one or more actual clients using an Intuit QuickBooks® product.

International ProAdvisor applicants must hold Intuit Certified ProAdvisor status or the equivalent* for their country or a country within their Intuit Global Region. Such equivalent certification may include, but not be limited to, the QuickBooks Online (Global) Accountant Certification. Alternatively, International ProAdvisors can possess a certification from any country where Intuit issues certification(s), including the United States; however, a U.S. certification does not qualify an International ProAdvisor (by residence) to participate in the U.S. ProAdvisor Awards (limited to U.S. residents only).

Top 25 Tax Advisors

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For 2026, Tax Advisors must reside in the United States of America (or its territories).

Tax Advisors residing outside the U.S. (or its territories) are ineligible for these awards, even when holding U.S. Certification(s). (In future years, the tax advisor group could be expanded to include tax professionals outside of the United States).

This group is available to QuickBooks ProAdvisors and Non-ProAdvisors who meet the eligibility criteria. As with ProAdvisors, a certification is required. That certification is the “Tax Level 1” certification offered through the Intuit Academy.

Tax Advisor applicants must also support tax clients using Intuit tax products, or via TurboTax Live or Intuit's Live Expert Tax.

Additional training (and certifications) via the Intuit Academy or other tax training resources can bolster a Tax Advisor’s score and ranking within their formal application.

Look for the official launch of the 2026 Top Advisor Awards in tomorrow's Insightful Accountant.

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Thanks to Our 2026 Awards Sponsors

Sponsors are the lifeblood of these awards; without sponsors, the Top Advisor Awards would not be possible. We want to thank each of our 2026 Award Sponsors. 

You can find out more and support our 2026 Advisor Award sponsors by visiting our ProAdvisor Awards Sponsors webpage!

Top Advisor Awards Group Sponsor Version UPDATE-1

 

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William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.

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Topics from this blog: 2026 U.S. ProAdvisor Awards Insightful Accountant 2026 Awards Top 50 International ProAdvisor