William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Top 100 ProAdvisor Insightful Accountant 2026 Awards Top 25 Up-n-coming ProAdvisor Top 50 International ProAdvisor Top 25 Tax Advisor

Advisor Awards-Tips: Save Yourself Time

If you have participated in the U.S. Awards process either last year (2025) or the prior year (2024) you have the potential for saving yourself...

Top 100 ProAdvisor Insightful Accountant 2026 Awards Top 25 Up-n-coming ProAdvisor Top 50 International ProAdvisor Top 25 Tax Advisor

2026 Top Advisor Awards Are Underway

The 2026 Top Advisor Awards are underway. You can now Apply, or Nominate your favorite Advisor, for this year's awards.

American Labor Movement Labor Day Holiday The American Working Man, and Woman

Remembering This Labor Day Holiday

We at Insightful Accountant, like most of you, are celebrating Labor Day on this long Monday-holiday weekend. For many, this holiday represents 'the...

Intuit Enterprise Suite Shared Chart-of-Accounts

Intuit Enterprise Suite - Shared Chart of Accounts

In the Summer 2025 feature release to Intuit Enterprise Suite, Parent Company Administrators now have the option of a Shared Chart of Accounts. This...

Payroll Agentic AI What's New in QBO

New Agentic-AI Payroll Agent for QuickBooks Online

Have you dreamed of walking on a sandy beach while your payroll was being done for you back home? Well the new Agentic-AI Payroll Agent coming soon...

Top 100 ProAdvisor Insightful Accountant 2026 Awards Top 25 Up-n-coming ProAdvisor Top 50 International ProAdvisor Top 25 Tax Advisor

2026 Top Advisor Awards Launch Tonight

The 2026 Top Advisor Awards open tonight. Applications and Nominations (by third-parties)begin at 6:00 PM Eastern, August 26, 2025.

2026 U.S. ProAdvisor Awards Insightful Accountant 2026 Awards Top 50 International ProAdvisor

2026 Top Advisor Awards: Qualifications

The 2026 Top Advisor Awards encompass four award groups: the Top 100 U.S. ProAdvisors, the Top 25 Up-n-coming ProAdvisors, the Top 50 International...

Ignition Rate increases Accounting firms

Will You Raise Your Rates Over the Next Year?

Are you in the process of raising your service fees for 2026?  If not, perhaps you should be.
Workforce Sage Analytics Sage People

Sage Announces Workforce Intelligence, Analytics for Sage People

 Sage, a leader in accounting, financial, HR and payroll technology for small and mid-sized businesses, today announced the launch of Work,force...

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The Truth About Doing Taxes With AI

The Truth About Doing Taxes With AI

September 24, 2026 · 12:00 PM ET

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The Daily Sales: Serving Up Data from the POS to the Books

The Daily Sales: Serving Up Data from the POS to the Books

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Beyond the P&L: Uncovering True Profitability For Agriculture Clients

Beyond the P&L: Uncovering True Profitability For Agriculture Clients

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When AI Does the Bookkeeping: Where Accountants Create Value Next

When AI Does the Bookkeeping: Where Accountants Create Value Next

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