William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Free 2026 Top Advisor Awards Voting underway

Vote for your favorite 2026 Top Advisor candidates

This begins the 3rd week of voting for the 2026 Top Advisor Awards, have you cast your votes?  'Official Ballot Samples' below. 

Free QBTalks Intuit Accountant Suite What's New QBTalks-Extra

April's QBTalks is about Intuit Accountant Suite, plus our new Extra

Be certain to join Murph on April 22, 2026, at 2:00 PM Eastern as he hosts Kaitlyn Wilchynski and members of the Intuit Accountant Suite (IAS) team...

Free 2026 Top Advisor Awards

Have You Cast Your Ballot for the 2026 Top Advisor Awards?

2026 Top Advisor Awards 'Official Ballot Samples' available for review. Cast your vote today.  

NetSuite Artificial Intelligence ORACLE NETSUITE Evan Goldberg

NetSuite Helping Business Use AI Their Way

Oracle NetSuite has today announced the latest additions to NetSuite AI Connector Service that help customers connect the AI models of their choice...

Digits Jeff Seibert, Founder & CEO of Digits iPhone and iPad Apps

Digits Launches New App for iPhone and iPad

Digits has just announced the launch of their new 'Digits App' for iPhone and iPad, enabling business owners to run their business from anywhere —...

Acumatica Field Services Product Release Jon Pollock, CPO at Acumatica Professional Services

More About Acumatica 2026R1

Last week, Acumatica Cloud ERP launched their 2026R1 product update that included multiple enhancements for professional services and field service...

QuickBooks Payroll Workforce QuickBooks Online Payroll QBTalks-Apps

This week's QBTalks-Apps Show covers QuickBooks Payroll

On April 1, 2026, Insightful Accountant will host members of the Intuit Payroll Team for our QBTalks-Apps show at 2:00 PM Eastern.  

2026 Top Advisor Awards

Voting for the 2026 Top Advisor Awards Continues

This is the second week of voting for the 2026 Top Advisor Awards. Vote today. 

Free Artificial Intelligence QuickBooks Monday Minute QuickBooks Online (QBO) Bank Reconciliations Bank Statements

Using the QuickBooks AI-Powered Reconcile Companion

This procedure explains how to reconcile bank and credit card accounts in QuickBooks Online using the AI‑powered Reconcile Companion to ensure...

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Aug 12
QBTalks-Apps: QuickBooks Capital The New QuickBooks Lending Overview

QBTalks-Apps: QuickBooks Capital The New QuickBooks Lending Overview

August 12, 2026 · 2:00 PM ET

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Cash Flow Talks August: Working Capital Management: Unlocking Cash Flow from Operations

Cash Flow Talks August: Working Capital Management: Unlocking Cash Flow from Operations

August 14, 2026 · 11:00 AM ET

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Aug 18
Tech Stack Assembly: Your AI Policy Isn't Built for What's Coming: Building an AI Handbook for the Agentic Future

Tech Stack Assembly: Your AI Policy Isn't Built for What's Coming: Building an AI Handbook for the Agentic Future

August 18, 2026 · 2:00 PM ET

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Aug 20
TPN Tax Talks August: Tax Tech Stack and AI

TPN Tax Talks August: Tax Tech Stack and AI

August 20, 2026 · 12:00 PM ET

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Aug 20
Mastering Strategies for Growth Class #10: Stop Reporting the Past: Turn Numbers into Decisions

Mastering Strategies for Growth Class #10: Stop Reporting the Past: Turn Numbers into Decisions

August 20, 2026 · 2:15 PM ET

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AI Talks: MCP Explained: How to Make Your Tools Work Together

AI Talks: MCP Explained: How to Make Your Tools Work Together

August 20, 2026 · 3:30 PM ET

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Aug 25
IA Marketing Talks: The 4-Question Fix for Closing Better Clients

IA Marketing Talks: The 4-Question Fix for Closing Better Clients

August 25, 2026 · 2:00 PM ET

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Aug 27
Figured: From Compliance to Advisory: Building an Ag Accounting Practice

Figured: From Compliance to Advisory: Building an Ag Accounting Practice

August 27, 2026 · 12:00 PM ET

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Suite Success: Running Your Entire Firm with Intuit Accountant Suite

Suite Success: Running Your Entire Firm with Intuit Accountant Suite

August 28, 2026 · 12:00 PM ET

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