William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Insightful Accountant 2026 Awards Award Nominations

Finalize and Submit Your Top Advisor Applications Tonight

You must finalize and submit your Top Advisor Applications by 11:59:59 PM Pacific-time Tonight.

Niche Practice Non-Profit Organizations QBTalks Gregg Bossen, CPA

Tomorrow's QBTalks Show is Pro Tips for Non-Profit Niche Practices

During tomorrow's (March 18, 2026) QBTalks show, Gregg Bossen will share valuable tips for accounting, bookkeeping and consulting practices...

Insightful Accountant 2026 Awards Award Nominations

Tuesday is the Last Day to Finalize/Submit Top Advisor Award Applications

You only have until 11:59:59 PM Pacific-time to finalize and submit your 2026 Advisor Awards application. This deadline will NOT be extended. 

Free Bank Feeds Intuit Accountant Suite QuickBooks Online (QBO) Bank Reconciliations

QuickBooks Monday Minute: QBO AI-Powered Bank Feeds and Reconciliation

QuickBooks includes a suite of AI‑powered tools designed to make managing your bank transactions and reconciliation faster and more efficient.

App Comparison Accounting Technology ERP Comparison Selection Process

Selecting the Right Accounting Technology

Choosing accounting technology requires aligning scalable, cloud‑based, and secure solutions with your business’s growth goals.

QuickBooks Desktop QuickBooks Migration QuickBooks Online (QBO) AccountEdge

AccountEdge: Another Alternative to QuickBooks Desktop or Online

A couple of weeks ago we pointed out one alternative to QuickBooks Desktop, a product called TallyPrime. Now we want to point you to another possible...

Niche Practice Non-Profit Organizations QBTalks Gregg Bossen, CPA

Next Week's QBTalks Show is Non-Profit Practice Tips with Gregg Bossen

This month's QBTalks Show on March 18, 2026, features Gregg Bossen sharing valuable tips to benefit niche practices supporting non-profit...

Insightful Accountant 2026 Awards Award Nominations

March 17: Last Day to Finalize/Submit Top Advisor Award Applications

You only have one week to complete your 2026 Advisor Awards application. Learn how to find the Email returning you to your form. 

Profitability QuickBooks Desktop Enterprise R19 Update reports

Updates to QuickBooks Desktop Enterprise Profitability Reports

Last Fall Insightful Accountant provided you with an update about Profitability Reporting changes within QuickBooks Desktop Enterprise. Intuit has...

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Sep 22
Who Do You Really Want as a Client? How to Build an Ideal Client Profile That Makes Your Marketing Easier

Who Do You Really Want as a Client? How to Build an Ideal Client Profile That Makes Your Marketing Easier

September 22, 2026 · 2:00 PM ET

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Sep 23
The CAS Opportunity: CAS is the Future

The CAS Opportunity: CAS is the Future

September 23, 2026 · 12:00 PM ET

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Sep 24
The Truth About Doing Taxes With AI

The Truth About Doing Taxes With AI

September 24, 2026 · 12:00 PM ET

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Sep 24
The Daily Sales: Serving Up Data from the POS to the Books

The Daily Sales: Serving Up Data from the POS to the Books

September 24, 2026 · 2:00 PM ET

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Sep 29
Beyond the P&L: Uncovering True Profitability For Agriculture Clients

Beyond the P&L: Uncovering True Profitability For Agriculture Clients

September 29, 2026 · 12:00 PM ET

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Sep 30
When AI Does the Bookkeeping: Where Accountants Create Value Next

When AI Does the Bookkeeping: Where Accountants Create Value Next

September 30, 2026 · 2:00 PM ET

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