William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Digits Jeff Seibert, Founder & CEO of Digits Pricing Ron Baker

Digits Introduces Outcome-based Pricing

Digits just introduced outcome-based pricing for accounting firms. New pricing model aligns Digits' incentives directly with that of its customers....

Premium Artificial Intelligence Client Advisory Services App Aware Omni by Artifact AI

App Aware: Omni by Artifact AI

Omniby Artifact AI is a workflow orchestration platform designed specifically for accounting and Client Advisory Services (CAS) firms.

Free 2026 Top Advisor Awards Voting underway

Vote for your favorite 2026 Top Advisor candidates

This begins the 3rd week of voting for the 2026 Top Advisor Awards, have you cast your votes?  'Official Ballot Samples' below. 

Free QBTalks Intuit Accountant Suite What's New QBTalks-Extra

April's QBTalks is about Intuit Accountant Suite, plus our new Extra

Be certain to join Murph on April 22, 2026, at 2:00 PM Eastern as he hosts Kaitlyn Wilchynski and members of the Intuit Accountant Suite (IAS) team...

Free 2026 Top Advisor Awards

Have You Cast Your Ballot for the 2026 Top Advisor Awards?

2026 Top Advisor Awards 'Official Ballot Samples' available for review. Cast your vote today.  

NetSuite Artificial Intelligence ORACLE NETSUITE Evan Goldberg

NetSuite Helping Business Use AI Their Way

Oracle NetSuite has today announced the latest additions to NetSuite AI Connector Service that help customers connect the AI models of their choice...

Digits Jeff Seibert, Founder & CEO of Digits iPhone and iPad Apps

Digits Launches New App for iPhone and iPad

Digits has just announced the launch of their new 'Digits App' for iPhone and iPad, enabling business owners to run their business from anywhere —...

Acumatica Field Services Product Release Jon Pollock, CPO at Acumatica Professional Services

More About Acumatica 2026R1

Last week, Acumatica Cloud ERP launched their 2026R1 product update that included multiple enhancements for professional services and field service...

QuickBooks Payroll Workforce QuickBooks Online Payroll QBTalks-Apps

This week's QBTalks-Apps Show covers QuickBooks Payroll

On April 1, 2026, Insightful Accountant will host members of the Intuit Payroll Team for our QBTalks-Apps show at 2:00 PM Eastern.  

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Insightful Accountant Webinars

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Webinars This Month

Oct 13
The CAS Craze: The service model of forward-looking practices

The CAS Craze: The service model of forward-looking practices

October 13, 2026 · 11:00 AM ET

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Oct 15
Build an Advisory Firm Clients Stay With

Build an Advisory Firm Clients Stay With

October 15, 2026 · 2:00 PM ET

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Oct 15
Choose Your Firm: What kind of accounting firm do you want to be?

Choose Your Firm: What kind of accounting firm do you want to be?

October 15, 2026 · 3:30 PM ET

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Oct 21
Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

October 21, 2026 · 12:00 PM ET

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Oct 22
Five Easy Ways to Use AI This Tax Season

Five Easy Ways to Use AI This Tax Season

October 22, 2026 · 12:00 PM ET

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Oct 28
Transactional vs Advisory: Where Do You Stand?

Transactional vs Advisory: Where Do You Stand?

October 28, 2026 · 12:00 PM ET

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Oct 28
You Already Know Enough: How to Start Your First CFO Advisory Conversation.

You Already Know Enough: How to Start Your First CFO Advisory Conversation.

October 28, 2026 · 2:00 PM ET

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Oct 29
The Weekly A/P: Transforming Ingredients into Intel

The Weekly A/P: Transforming Ingredients into Intel

October 29, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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Nov 10
How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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