William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Sage launches Supply Chain Intelligence to Enhance SMB Operations

Sage, the leader in accounting, payroll, and HR software for small and mid-sized businesses, today introduced Sage Supply Chain Intelligence,...

QuickBooks Desktop 2022 Sunsets Tomorrow

"So long, farewell, auf wiedersehen, goodbye...1" 

Insightful Accountant wants to remind you that the "clock is ticking, " ALL QuickBooks Desktop...

QuickBooks Price Hikes

Intuit has just announced price increases impacting QuickBooks Online, QuickBooks Online Payroll, QuickBooks Desktop and QuickBooks Desktop Payroll.  

Sales Tax Trip Tuesday for May 2025

"On the road again, paying sales tax, on the road again..." Yes, we are climbing back into our SUV and are ready to head out on the second leg of...

Memorial Day 2025

Growing up, I remember going with my mom and grandmother to the local cemetery to 'decorate' the graves of family members on Memorial Day. We did...

Advisor Alliance: ApprovalMax

Advisor Alliance is one way we here at Insightful Accountant can assist you in improving your business related to the various apps and software...

Airwallex Raises $300 million Series F to build global banking future

Airwallex, a leading global payments and financial platform for modern businesses, has completed a $300 million Series F funding round at a valuation...

Xero’s FY25 Delivers 23% Revenue Growth

Xero Limited (ASX: XRO) has reported its full year earnings to  31 March 2025 (FY25).

The results highlight Xeroʼs continued track record of strong...

Insightful Accountant Webinars

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Nov 04
New (and favorite) Apps for QuickBooks

New (and favorite) Apps for QuickBooks

November 4, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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Nov 10
How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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Nov 11
Are your Clients Ready for CAS?

Are your Clients Ready for CAS?

November 11, 2026 · 12:00 PM ET

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Nov 11
What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

November 11, 2026 · 2:00 PM ET

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Nov 13
Capital Expenditure Decision-Making: Maximizing ROI

Capital Expenditure Decision-Making: Maximizing ROI

November 13, 2026 · 11:00 AM ET

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Nov 19
DEBunk'd: The Lies Keeping Firms Small

DEBunk'd: The Lies Keeping Firms Small

November 19, 2026 · 2:00 PM ET

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Nov 19
Talking AI to Clients: How to have the AI conversation without losing the client

Talking AI to Clients: How to have the AI conversation without losing the client

November 19, 2026 · 3:30 PM ET

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Nov 24
Your Website: Is It Helping You Win Clients—or Losing Them?

Your Website: Is It Helping You Win Clients—or Losing Them?

November 24, 2026 · 2:00 PM ET

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