William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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KPIs Now Available in QBO-Advanced and Intuit Enterprise Suite

Intuit has introduced a new Key Performance Indicator (KPI) Scorecard as part of their Summer 2025 release to both Intuit Enterprise Suite and ...

Attend Today's (Aug 8) Preparing for the 2026 Top Advisor Awards

This Future Forward Event on "Preparation for the 2026 Top Advisor Awards" washeld at 1:00 PM Eastern on Aug 8.  You can access the replay on our ...

Feature Friday's are for App Aware and Advisor Alliance features.

One of the most popular features for both our readers and contributing developers is our App Aware articles summarizing an App or Software for...

New Ignition and Financial Cents Integration Powers Seamless Workflows

Ignition, the recurring revenue and billing automation platform for firms and agencies, has just unveiled its integration with Financial Cents, a top...

Sage and Artis Trade Expand Strategic Partnership

Sage, a leader in accounting, financial, HR and payroll technology for small and mid-sized businesses (SMBs), has announced an expanded partnership...

Intuit Introduces ‘new’ “QuickBooks Live Priority” Offering

Intuit has introduced a new service offering providing unlimited product expertise and training. The new service is called “QuickBooks Live Priority....

Today's Future Forward Event is Qvinci

Today's Insightful Accountant Future Forward event will show you a forward-looking Advisory Practice path using Qvinci. The webinar will take place...

Streamlining the 2026 Advisor Awards - Part 4

In this edition of 'Streamlining the Advisor Awards Process' I want to discuss both 'training' and 'educators'. We've made some substantial changes...

Murph's Second Backup App Compare

See why the apps in Murph's App Comparison of Backup Solutions for QBO have changed from 10-months ago. Find out the latest leader in the marketplace...

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Sep 22
Who Do You Really Want as a Client? How to Build an Ideal Client Profile That Makes Your Marketing Easier

Who Do You Really Want as a Client? How to Build an Ideal Client Profile That Makes Your Marketing Easier

September 22, 2026 · 2:00 PM ET

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Sep 23
The CAS Opportunity:  CAS is the Future

The CAS Opportunity: CAS is the Future

September 23, 2026 · 12:00 PM ET

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Sep 24
The Truth About Doing Taxes With AI

The Truth About Doing Taxes With AI

September 24, 2026 · 12:00 PM ET

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Sep 24
The Daily Sales: Serving Up Data from the POS to the Books

The Daily Sales: Serving Up Data from the POS to the Books

September 24, 2026 · 2:00 PM ET

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Sep 29
Beyond the P&L: Uncovering True Profitability For Agriculture Clients

Beyond the P&L: Uncovering True Profitability For Agriculture Clients

September 29, 2026 · 12:00 PM ET

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Sep 30
When AI Does the Bookkeeping: Where Accountants Create Value Next

When AI Does the Bookkeeping: Where Accountants Create Value Next

September 30, 2026 · 2:00 PM ET

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