William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Premium Artificial Intelligence General Ledger First Look Digits

First Look at Digits (Part 1)

What's a synonym for excitement? It could just be... 'Digits.' You will see why during this two-part First Look feature as Murph explores this new...

Artificial Intelligence Agentic AI Mind of Murph A Commentary Future of Accounting

Mind of Murph: What's Next for Accounting

One thing is becoming obvious... Accounting as we know it is changing.

Will it change faster than we anticipate?  I now believe the answer to that...

Practice Management APPS App Comparison QBTalks

Next Week's QBTalks is Best of Practice Management App Compare

Next week, Wednesday, September 17, 2025 at 2:00 PM Eastern, our QBTalks Show will examine 'the best apps' from our Be Insightful Practice Management...

Top 25 Tax Advisor 2026 Top Advisor Awards

Recognizing "Top Tax Advisors" for 2026

For 2026,Insightful Accountant will be recognizing the Top Tax Advisors as a new group of awards within the Top Advisor Awards. This new group will...

QuickBooks Online Accountant Beta testing Intuit Accountant Suite

Intuit Seeks Beta Testers for Intuit 'Accountant Suite'

Intuit is seeking βeta testers for the next generation of QuickBooks Online Accountant which they are calling Intuit Accountant Suite. While we know...

Automations AR (Accounts Receivable) App Aware PayTrace

App Aware: PayTrace

App Aware is a free editorial feature of Insightful Accountant offered to the App Developer community. These features not only promote a developer's...

Human Resources Artificial Intelligence ADP

ADP Unveils AI Features for HR at their 2025 Innovation Day

During their recent Innovation Day - 2025, ADP®unveiled AI features built for HR's biggest challenges. These new generative AI features within...

QuickBooks Online Payroll Effective Dates Payroll Types (Items)

Set up Effective Dates for QuickBooks Online Payroll

QuickBooks Online Payroll now allows you to set up an effective date for payroll types. This means you can limit the use of these payroll types to...

Practice Management APPS App Comparison QBTalks

September's QBTalks is Best of Our Practice Management App Compare

Join Murph and Debra Kilsheimer for September's QBTalks Show scheduled for 2:00 PM Eastern on Wednesday, September 17, 2025. This month, will discuss...

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Build an Advisory Firm Clients Stay With

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Choose Your Firm: What kind of accounting firm do you want to be?

Choose Your Firm: What kind of accounting firm do you want to be?

October 15, 2026 · 3:30 PM ET

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Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

October 21, 2026 · 12:00 PM ET

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Five Easy Ways to Use AI This Tax Season

Five Easy Ways to Use AI This Tax Season

October 22, 2026 · 12:00 PM ET

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Transactional vs Advisory: Where Do You Stand?

Transactional vs Advisory: Where Do You Stand?

October 28, 2026 · 12:00 PM ET

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You Already Know Enough: How to Start Your First CFO Advisory Conversation.

You Already Know Enough: How to Start Your First CFO Advisory Conversation.

October 28, 2026 · 2:00 PM ET

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The Weekly A/P: Transforming Ingredients into Intel

The Weekly A/P: Transforming Ingredients into Intel

October 29, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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