William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Top 100 ProAdvisor Insightful Accountant 2026 Awards Top 25 Up-n-coming ProAdvisor Top 50 International ProAdvisor Top 25 Tax Advisor

2026 Top Advisor Awards Are Underway

The 2026 Top Advisor Awards are underway. You can now Apply, or Nominate your favorite Advisor, for this year's awards.

American Labor Movement Labor Day Holiday The American Working Man, and Woman

Remembering This Labor Day Holiday

We at Insightful Accountant, like most of you, are celebrating Labor Day on this long Monday-holiday weekend. For many, this holiday represents 'the...

Intuit Enterprise Suite Shared Chart-of-Accounts

Intuit Enterprise Suite - Shared Chart of Accounts

In the Summer 2025 feature release to Intuit Enterprise Suite, Parent Company Administrators now have the option of a Shared Chart of Accounts. This...

Payroll Agentic AI What's New in QBO

New Agentic-AI Payroll Agent for QuickBooks Online

Have you dreamed of walking on a sandy beach while your payroll was being done for you back home? Well the new Agentic-AI Payroll Agent coming soon...

Top 100 ProAdvisor Insightful Accountant 2026 Awards Top 25 Up-n-coming ProAdvisor Top 50 International ProAdvisor Top 25 Tax Advisor

2026 Top Advisor Awards Launch Tonight

The 2026 Top Advisor Awards open tonight. Applications and Nominations (by third-parties)begin at 6:00 PM Eastern, August 26, 2025.

2026 U.S. ProAdvisor Awards Insightful Accountant 2026 Awards Top 50 International ProAdvisor

2026 Top Advisor Awards: Qualifications

The 2026 Top Advisor Awards encompass four award groups: the Top 100 U.S. ProAdvisors, the Top 25 Up-n-coming ProAdvisors, the Top 50 International...

Ignition Rate increases Accounting firms

Will You Raise Your Rates Over the Next Year?

Are you in the process of raising your service fees for 2026?  If not, perhaps you should be.
Workforce Sage Analytics Sage People

Sage Announces Workforce Intelligence, Analytics for Sage People

 Sage, a leader in accounting, financial, HR and payroll technology for small and mid-sized businesses, today announced the launch of Work,force...

QuickBooks Avalara Sales Tax

Today's QBTalks: 5 Reasons why Avalara should be in Your Tech Stack

It's time for the August edition of QBTalks. Join me today, Wednesday, August 20, 2025 at 2:00 PM Eastern as we look at Five reasons, beyond Sales...

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Aug 12
QBTalks-Apps: QuickBooks Capital The New QuickBooks Lending Overview

QBTalks-Apps: QuickBooks Capital The New QuickBooks Lending Overview

August 12, 2026 · 2:00 PM ET

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Aug 14
Cash Flow Talks August: Working Capital Management: Unlocking Cash Flow from Operations

Cash Flow Talks August: Working Capital Management: Unlocking Cash Flow from Operations

August 14, 2026 · 11:00 AM ET

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Aug 18
Tech Stack Assembly: Your AI Policy Isn't Built for What's Coming: Building an AI Handbook for the Agentic Future

Tech Stack Assembly: Your AI Policy Isn't Built for What's Coming: Building an AI Handbook for the Agentic Future

August 18, 2026 · 2:00 PM ET

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Aug 20
TPN Tax Talks August: Tax Tech Stack and AI

TPN Tax Talks August: Tax Tech Stack and AI

August 20, 2026 · 12:00 PM ET

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Aug 20
Mastering Strategies for Growth Class #10: Stop Reporting the Past: Turn Numbers into Decisions

Mastering Strategies for Growth Class #10: Stop Reporting the Past: Turn Numbers into Decisions

August 20, 2026 · 2:15 PM ET

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Aug 20
AI Talks: MCP Explained: How to Make Your Tools Work Together

AI Talks: MCP Explained: How to Make Your Tools Work Together

August 20, 2026 · 3:30 PM ET

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Aug 24
AI Deep Dive: The Growth Manager, Start to Finish: One Prospect, Six Skills, No Guessing

AI Deep Dive: The Growth Manager, Start to Finish: One Prospect, Six Skills, No Guessing

August 24, 2026 · 2:00 PM ET

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Aug 25
IA Marketing Talks: The 4-Question Fix for Closing Better Clients

IA Marketing Talks: The 4-Question Fix for Closing Better Clients

August 25, 2026 · 2:00 PM ET

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Aug 27
Figured: From Compliance to Advisory: Building an Ag Accounting Practice

Figured: From Compliance to Advisory: Building an Ag Accounting Practice

August 27, 2026 · 12:00 PM ET

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Aug 28
Suite Success: Running Your Entire Firm with Intuit Accountant Suite

Suite Success: Running Your Entire Firm with Intuit Accountant Suite

August 28, 2026 · 12:00 PM ET

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