William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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March 3 is the Last Day to Start Your Top Advisor Awards Application

Today, March 3, 2026, is the very last day you can start a Top Advisor Award Application. 

Wednesday's QBTalks-Apps is Our 'New Apps for QuickBooks' Show

Each quarter, QBTalks-Appsoffers up a New Apps for QuickBooks show. This quarter's show is this Wednesday, March 4, 2026, at 2:00 PM Eastern. 

App Aware: Forwardly

App Aware is a free editorial feature of Insightful Accountant offered to the App Developer community. These features not only promote a developer's...

Intuit's Business Tax AI (Beta)

Though still in 'Beta', Intuit's newest agentic-AI powered agent is Business Tax AI designed to assist users with tax compliance and to track down...

Next Wednesday's QBTalks-Apps is Our 'New Apps for QuickBooks' Show

Join me one week from today for the March QBTalks-Apps Show where we will be looking at New Apps for QuickBooks. That's March 4, 2026, at 2:00 PM...

Advisor Award Applications Continue - Two Critical Dates

There seems to be some confusion with the March 3, 2026, Advisor Award Application Deadline you have seen advertised lately. Continue reading to find...

Intuit Connect ON is this Tuesday, February 24

The Intuit Connect ON, virtual event, for the first quarter of 2026 is set for this Tuesday, February 24th. 

March 4 QBTalks-Apps is Our 'New Apps for QuickBooks' Show

Each quarter of 2026, QBTalks-Appswill offer up one Show focused on New Apps for QuickBooks. This quarter, that show is March 4, 2026, at 2:00 PM...

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Nov 04
New (and favorite) Apps for QuickBooks

New (and favorite) Apps for QuickBooks

November 4, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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Nov 10
How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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Nov 11
Are your Clients Ready for CAS?

Are your Clients Ready for CAS?

November 11, 2026 · 12:00 PM ET

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Nov 11
What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

November 11, 2026 · 2:00 PM ET

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Nov 13
Capital Expenditure Decision-Making: Maximizing ROI

Capital Expenditure Decision-Making: Maximizing ROI

November 13, 2026 · 11:00 AM ET

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Nov 19
DEBunk'd: The Lies Keeping Firms Small

DEBunk'd: The Lies Keeping Firms Small

November 19, 2026 · 2:00 PM ET

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Nov 19
Talking AI to Clients: How to have the AI conversation without losing the client

Talking AI to Clients: How to have the AI conversation without losing the client

November 19, 2026 · 3:30 PM ET

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Nov 24
Your Website: Is It Helping You Win Clients—or Losing Them?

Your Website: Is It Helping You Win Clients—or Losing Them?

November 24, 2026 · 2:00 PM ET

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