William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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March 17: Last Day to Finalize/Submit Top Advisor Award Applications

You only have one week to complete your 2026 Advisor Awards application. Learn how to find the Email returning you to your form. 

Updates to QuickBooks Desktop Enterprise Profitability Reports

Last Fall Insightful Accountant provided you with an update about Profitability Reporting changes within QuickBooks Desktop Enterprise. Intuit has...

What You Told Us - Recent Survey Results

Over the last few months, we've been collecting result from a couple of surveys. The first is your responses regarding Intuit's offering of...

Our March 2026 QBTalks Show is Pro Tips for Non-Profit Niche Practices

During our March 18, 2026, QBTalks show, Gregg Bossen will share valuable tips to benefit your niche practice supporting non-profit organizations.

Ready or Not, Here Comes the Newest Bank Feeds View

Intuit previously rolled out changes to Bank Feeds in QBO but gave users the option to continue with the previous version, that option ends May 8,...

A limited ERP Comparison: A preference inquiry of our readership.

Two years ago, I compared about a dozen ERPs. As I begin to re-examine those findings in preparation of a new analysis, I pulled together this...

TallyPrime, a Desktop Accounting Alternative to Look At

TallyPrime, is comprehensive accounting software that empowers you to manage your business processes, including accounting, banking, sales,...

Join Me for today's QBTalks-Apps show on 'New Apps for QuickBooks'

Join me today, March 4, 2026, at 2:00 PM Eastern, for this month's QBTalks-Apps Show covering New Apps for QuickBooks. "PS... I don't think my hair...

Insightful Accountant Webinars

Webinar Calendar

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Webinars This Month

Nov 04
New (and favorite) Apps for QuickBooks

New (and favorite) Apps for QuickBooks

November 4, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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Nov 10
How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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Nov 11
Are your Clients Ready for CAS?

Are your Clients Ready for CAS?

November 11, 2026 · 12:00 PM ET

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Nov 11
What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

November 11, 2026 · 2:00 PM ET

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Nov 13
Capital Expenditure Decision-Making: Maximizing ROI

Capital Expenditure Decision-Making: Maximizing ROI

November 13, 2026 · 11:00 AM ET

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Nov 19
DEBunk'd: The Lies Keeping Firms Small

DEBunk'd: The Lies Keeping Firms Small

November 19, 2026 · 2:00 PM ET

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Nov 19
Talking AI to Clients: How to have the AI conversation without losing the client

Talking AI to Clients: How to have the AI conversation without losing the client

November 19, 2026 · 3:30 PM ET

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Nov 24
Your Website: Is It Helping You Win Clients—or Losing Them?

Your Website: Is It Helping You Win Clients—or Losing Them?

November 24, 2026 · 2:00 PM ET

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