William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Artificial Intelligence AP (Accounts Payable) AR (Accounts Receivable) Forwardly

App Aware: Forwardly

App Aware is a free editorial feature of Insightful Accountant offered to the App Developer community. These features not only promote a developer's...

QuickBooks Intuit QuickBooks Online (QBO) tax deductions

Intuit's Business Tax AI (Beta)

Though still in 'Beta', Intuit's newest agentic-AI powered agent is Business Tax AI designed to assist users with tax compliance and to track down...

QuickBooks William Murphy QBTalks-Apps

Next Wednesday's QBTalks-Apps is Our 'New Apps for QuickBooks' Show

Join me one week from today for the March QBTalks-Apps Show where we will be looking at New Apps for QuickBooks. That's March 4, 2026, at 2:00 PM...

Insightful Accountant 2026 Awards Award Nominations

Advisor Award Applications Continue - Two Critical Dates

There seems to be some confusion with the March 3, 2026, Advisor Award Application Deadline you have seen advertised lately. Continue reading to find...

QuickBooks Intuit Intuit Connect ON

Intuit Connect ON is this Tuesday, February 24

The Intuit Connect ON, virtual event, for the first quarter of 2026 is set for this Tuesday, February 24th. 

QuickBooks William Murphy QBTalks-Apps

March 4 QBTalks-Apps is Our 'New Apps for QuickBooks' Show

Each quarter of 2026, QBTalks-Appswill offer up one Show focused on New Apps for QuickBooks. This quarter, that show is March 4, 2026, at 2:00 PM...

Intuit Inventory Intuit Enterprise Suite QuickBooks Online (QBO) Item Receipts

QBO Inventory - Part 4.02 - Item Receipts

Last week, on February 12, 2026, I wrote the fourth part of my series on new QBO Inventory features.

Intuit Enterprise Suite QuickBooks Desktop Enterprise

IES vs QBD-ES Pricing

Want to know how the recent QuickBooks Desktop Price Increase compares with Intuit Enterprise Suite? Just look inside.

Insightful Accountant 2026 Awards Award Nominations

Advisor Award Applications Still Being Accepted

The Nomination Period for the 2026 Top Advisor Awards has closed; however, the Application Period is still underway. 

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Build an Advisory Firm Clients Stay With

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Choose Your Firm: What kind of accounting firm do you want to be?

Choose Your Firm: What kind of accounting firm do you want to be?

October 15, 2026 · 3:30 PM ET

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Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

October 21, 2026 · 12:00 PM ET

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Five Easy Ways to Use AI This Tax Season

Five Easy Ways to Use AI This Tax Season

October 22, 2026 · 12:00 PM ET

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Transactional vs Advisory: Where Do You Stand?

Transactional vs Advisory: Where Do You Stand?

October 28, 2026 · 12:00 PM ET

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You Already Know Enough: How to Start Your First CFO Advisory Conversation.

You Already Know Enough: How to Start Your First CFO Advisory Conversation.

October 28, 2026 · 2:00 PM ET

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The Weekly A/P: Transforming Ingredients into Intel

The Weekly A/P: Transforming Ingredients into Intel

October 29, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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