Sage, a leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses (SMBs), and the Ladies Professional Golf Association (LPGA) today announced a new multi-year partnership naming Sage the Official Finance Software Partner of the LPGA.
Sage’s solutions are built to champion high performance in all its forms, and partnering with a league defined by some of the most disciplined and focused athletes in the world is a natural extension of that commitment. In this partnership, Sage and the LPGA will come together to showcase how elite athletes, who are also business leaders, navigate competitive pressure, make complex financial decisions, and pursue sustainable success.
“This partnership is about more than sport – it’s about shared values,” said Mark Hickman, the Managing Director of North America at Sage.“ The LPGA and Sage both believe in breaking down barriers, championing high performance, and empowering women to lead, whether that’s on the golf course or in business. We’re excited to tell new stories about leadership, resilience, and growth,
and bring those lessons to life for our customers and partners.”
As a Sage customer, the LPGA will also highlight its real-world use of Sage solutions, reinforcing Sage as the choice of champions both on and off the course, beginning with LPGA’s Chief Financial Officer and Treasurer, Mary Salter, at Sage Future, where she will participate in a keynote panel on high performance.
“As a longtime user of their technology, I’m excited about the powerful tools Sage brings to the table,” said LPGA Chief Financial Officer and Treasurer Mary Salter. “Their solutions will help us streamline operations, enhance decision-making, and continue to foster a high-performance environment. This partnership reinforces our commitment to the business side of sports, where effective financial management is key to achieving long-term success.”
Sage will be the presenting sponsor of a unique content series featuring LPGA athletes at different stages of their careers who embody high performance and are knocking down barriers to drive growth. The series will explore how they leverage their ambitions and determination to excel in their field, showcasing the strategic, financial, and business insights that drive long-term success.
“We’re proud to partner with Sage, a company that shares our commitment to excellence both on and off the course," said Liz Moore, Interim LPGA Commissioner. "Our world-class athletes are not only exceptional golfers, but also small business owners. They manage their schedules, travel, and logistics while competing at the highest level, and they rely on effective business solutions to stay organized and perform at their best. We look forward to collaborating with Sage to showcase how financial performance and strategic decision-making are integral to success in both golf and business.”
The LPGA expands Sage’s growing North America sports sponsorship portfolio, which also includes Major League Baseball. A high-performing partnership rooted in shared values and storytelling, this collaboration will help build meaningful brand awareness for Sage across the LPGA’s growing and loyal fan base.
Disclosures
Content within this feature, including graphic illustrations, has been adapted from source materials provided by Sage (USA) for the Sage Future conference. This includes content supplied by Axicom, the Burson Tech Specialist Agency, on behalf of Sage. Referenced source materials and content appearing within this Insightful Accountant feature were adapted and are provided solely for educational purposes.
One or more trademarks or registered trade names of the Sage Group PLC (SGE.L) on the LSE, located in Newcastle upon Tyne in the United Kingdom, may appear within this content. Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid-sized businesses they serve, along with their partners and their accountants. Customers trust our finance, HR, and payroll software to facilitate work and money. By digitizing business processes and relationships with customers, suppliers, employees, banks, and governments, their digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means they use their time, technology, and experience to tackle digital inequality, economic inequality, and climate crises.
One or more trademarks or registered trade names of the Ladies Professional Golf Association (LPGA) may appear within this content. The Ladies Professional Golf Association (LPGA) is the world’s premier women’s professional golf organization. Created in 1950 by 13 pioneering female Founders, the LPGA, whose Members now represent nearly 40 countries, is the longest-standing professional women’s sports organization. Through the LPGA Tour, the Epson Tour, the LPGA Professionals, and a joint venture with the Ladies European Tour, the LPGA provides female professionals the opportunity to pursue their dreams in the game of golf at the highest level. In addition to its professional tours and teaching accreditation programs, the LPGA features a fully integrated Foundation, which provides best-in-class programming for female golfers through its junior golf initiatives and the LPGA Amateurs division, offering its members playing and learning opportunities worldwide. The LPGA aims to use its unique platform to inspire, transform, and advance opportunities for girls and women, on and off the golf course. Readers can follow the LPGA online at www.LPGA.com and download its mobile apps on Apple or Google Play. Join the social conversation on Facebook, X (formerly known as Twitter), Instagram, and YouTube.
Any other trade names or entities mentioned within this article may refer to products registered, trademarked, or otherwise held by their respective owners. They are referenced solely for informational and educational purposes.
This feature is "not" sponsored content. The article is provided for informational and educational purposes. The publication of this article does not represent an endorsement by either the author or Insightful Accountant.
Note: Registered Trademark ® symbols have been eliminated from the articles within this publication for brevity due to their frequent occurrence. We attempt to credit such trademarked products within our respective article footnotes and disclosures.
