William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Insightful Accountant 2026 Awards Award Nominations

Finalize and Submit Your Top Advisor Applications Tonight

You must finalize and submit your Top Advisor Applications by 11:59:59 PM Pacific-time Tonight.

Niche Practice Non-Profit Organizations QBTalks Gregg Bossen, CPA

Tomorrow's QBTalks Show is Pro Tips for Non-Profit Niche Practices

During tomorrow's (March 18, 2026) QBTalks show, Gregg Bossen will share valuable tips for accounting, bookkeeping and consulting practices...

Insightful Accountant 2026 Awards Award Nominations

Tuesday is the Last Day to Finalize/Submit Top Advisor Award Applications

You only have until 11:59:59 PM Pacific-time to finalize and submit your 2026 Advisor Awards application. This deadline will NOT be extended. 

Free Bank Feeds Intuit Accountant Suite QuickBooks Online (QBO) Bank Reconciliations

QuickBooks Monday Minute: QBO AI-Powered Bank Feeds and Reconciliation

QuickBooks includes a suite of AI‑powered tools designed to make managing your bank transactions and reconciliation faster and more efficient.

App Comparison Accounting Technology ERP Comparison Selection Process

Selecting the Right Accounting Technology

Choosing accounting technology requires aligning scalable, cloud‑based, and secure solutions with your business’s growth goals.

QuickBooks Desktop QuickBooks Migration QuickBooks Online (QBO) AccountEdge

AccountEdge: Another Alternative to QuickBooks Desktop or Online

A couple of weeks ago we pointed out one alternative to QuickBooks Desktop, a product called TallyPrime. Now we want to point you to another possible...

Niche Practice Non-Profit Organizations QBTalks Gregg Bossen, CPA

Next Week's QBTalks Show is Non-Profit Practice Tips with Gregg Bossen

This month's QBTalks Show on March 18, 2026, features Gregg Bossen sharing valuable tips to benefit niche practices supporting non-profit...

Insightful Accountant 2026 Awards Award Nominations

March 17: Last Day to Finalize/Submit Top Advisor Award Applications

You only have one week to complete your 2026 Advisor Awards application. Learn how to find the Email returning you to your form. 

Profitability QuickBooks Desktop Enterprise R19 Update reports

Updates to QuickBooks Desktop Enterprise Profitability Reports

Last Fall Insightful Accountant provided you with an update about Profitability Reporting changes within QuickBooks Desktop Enterprise. Intuit has...

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Insightful Accountant Webinars

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Oct 13
The CAS Craze: The service model of forward-looking practices

The CAS Craze: The service model of forward-looking practices

October 13, 2026 · 11:00 AM ET

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Oct 15
Build an Advisory Firm Clients Stay With

Build an Advisory Firm Clients Stay With

October 15, 2026 · 2:00 PM ET

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Oct 15
Choose Your Firm: What kind of accounting firm do you want to be?

Choose Your Firm: What kind of accounting firm do you want to be?

October 15, 2026 · 3:30 PM ET

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Oct 21
Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

October 21, 2026 · 12:00 PM ET

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Oct 22
Five Easy Ways to Use AI This Tax Season

Five Easy Ways to Use AI This Tax Season

October 22, 2026 · 12:00 PM ET

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Oct 28
Transactional vs Advisory: Where Do You Stand?

Transactional vs Advisory: Where Do You Stand?

October 28, 2026 · 12:00 PM ET

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Oct 28
You Already Know Enough: How to Start Your First CFO Advisory Conversation.

You Already Know Enough: How to Start Your First CFO Advisory Conversation.

October 28, 2026 · 2:00 PM ET

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Oct 29
The Weekly A/P: Transforming Ingredients into Intel

The Weekly A/P: Transforming Ingredients into Intel

October 29, 2026 · 2:00 PM ET

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Nov 10
From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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Nov 10
How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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