William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Why Are You Procrastinating? Jump on Intuit Accountant Suite Now!

Why are 56% of Accountants, Bookkeepers and ProAdvisors procrastinating about switching from QBO-Accountant to Intuit Accountant Suite?

Next Generation of Thomson Reuters CoCounsel Tax, Audit & Accounting

Thomson Reuters, a global content and technology company, today launched the next generation of CoCounsel Tax, Audit & Accounting, a fully agentic AI...

Today's October 21 QBTalks examines Qvinci's new 'RoyaltyHub'

Today's October 21 QBTalks at 2:00 PM Eastern looks at Qvinci's new "RoyaltyHub" App which fully automates royalty administration. 

Now Accepting Applications for the 2027 Top Advisor Awards

The 2027 Top Advisor Awards opened on October 8, 2026; so Insightful Accountant is currently accepting Applications and Nominations (by third...

Our QBTalks on Wednesday October 21 covers Qvinci's new 'RoyaltyHub'

Join me on October 21, 2026, at 2:00 PM Eastern for this month's QBTalks. With me will be a team from Qvinci who will present their new "RoyaltyHub"...

Zoho is going 'Vertical' with Industry-specific versions

You may know Zoho as a collection of Apps that integrate together, but now they are offering vertical applications for the needs of specific...

2027 Top Advisor Awards Are Now Open

The 2027 Top Advisor Awards opened this past Thursday night at 10:00 PM Eastern, October 8, 2026. That means Applications and Nominations (by third...

Our October 21st QBTalks is all about Qvinci's 'new' "RoyaltyHub"

Team Qvinci will join Murph for our October 21, 2026,QBTalks at 2:00 PM Eastern. They will present their new "RoyaltyHub" which automates royalty...

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Transactional vs Advisory: Where Do You Stand?

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The Weekly A/P: Transforming Ingredients into Intel

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From Bill Pay to CAS: Building Your Firm's Next Growth Engine

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The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

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Capital Expenditure Decision-Making: Maximizing ROI

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DEBunk'd: The Lies Keeping Firms Small

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Talking AI to Clients: How to have the AI conversation without losing the client

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