William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Recent Articles

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Artificial Intelligence Agentic AI Mind of Murph A Commentary Future of Accounting

Mind of Murph: What's Next for Accounting

One thing is becoming obvious... Accounting as we know it is changing.

Will it change faster than we anticipate?  I now believe the answer to that...

Practice Management APPS App Comparison QBTalks

Next Week's QBTalks is Best of Practice Management App Compare

Next week, Wednesday, September 17, 2025 at 2:00 PM Eastern, our QBTalks Show will examine 'the best apps' from our Be Insightful Practice Management...

Top 25 Tax Advisor 2026 Top Advisor Awards

Recognizing "Top Tax Advisors" for 2026

For 2026,Insightful Accountant will be recognizing the Top Tax Advisors as a new group of awards within the Top Advisor Awards. This new group will...

QuickBooks Online Accountant Beta testing Intuit Accountant Suite

Intuit Seeks Beta Testers for Intuit 'Accountant Suite'

Intuit is seeking βeta testers for the next generation of QuickBooks Online Accountant which they are calling Intuit Accountant Suite. While we know...

Automations AR (Accounts Receivable) App Aware PayTrace

App Aware: PayTrace

App Aware is a free editorial feature of Insightful Accountant offered to the App Developer community. These features not only promote a developer's...

Human Resources Artificial Intelligence ADP

ADP Unveils AI Features for HR at their 2025 Innovation Day

During their recent Innovation Day - 2025, ADP®unveiled AI features built for HR's biggest challenges. These new generative AI features within...

QuickBooks Online Payroll Effective Dates Payroll Types (Items)

Set up Effective Dates for QuickBooks Online Payroll

QuickBooks Online Payroll now allows you to set up an effective date for payroll types. This means you can limit the use of these payroll types to...

Practice Management APPS App Comparison QBTalks

September's QBTalks is Best of Our Practice Management App Compare

Join Murph and Debra Kilsheimer for September's QBTalks Show scheduled for 2:00 PM Eastern on Wednesday, September 17, 2025. This month, will discuss...

Top 100 ProAdvisor Insightful Accountant 2026 Awards Top 25 Up-n-coming ProAdvisor Top 50 International ProAdvisor Top 25 Tax Advisor

Advisor Awards-Tips: Save Yourself Time

If you have participated in the U.S. Awards process either last year (2025) or the prior year (2024) you have the potential for saving yourself...

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QBTalks-Apps: QuickBooks Capital The New QuickBooks Lending Overview

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August 12, 2026 · 2:00 PM ET

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Cash Flow Talks August: Working Capital Management: Unlocking Cash Flow from Operations

Cash Flow Talks August: Working Capital Management: Unlocking Cash Flow from Operations

August 14, 2026 · 11:00 AM ET

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Aug 18
Tech Stack Assembly: Your AI Policy Isn't Built for What's Coming: Building an AI Handbook for the Agentic Future

Tech Stack Assembly: Your AI Policy Isn't Built for What's Coming: Building an AI Handbook for the Agentic Future

August 18, 2026 · 2:00 PM ET

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TPN Tax Talks August: Tax Tech Stack and AI

TPN Tax Talks August: Tax Tech Stack and AI

August 20, 2026 · 12:00 PM ET

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Aug 20
Mastering Strategies for Growth Class #10: Stop Reporting the Past: Turn Numbers into Decisions

Mastering Strategies for Growth Class #10: Stop Reporting the Past: Turn Numbers into Decisions

August 20, 2026 · 2:15 PM ET

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AI Talks: MCP Explained: How to Make Your Tools Work Together

AI Talks: MCP Explained: How to Make Your Tools Work Together

August 20, 2026 · 3:30 PM ET

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Aug 24
AI Deep Dive: The Growth Manager, Start to Finish: One Prospect, Six Skills, No Guessing

AI Deep Dive: The Growth Manager, Start to Finish: One Prospect, Six Skills, No Guessing

August 24, 2026 · 2:00 PM ET

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IA Marketing Talks: The 4-Question Fix for Closing Better Clients

IA Marketing Talks: The 4-Question Fix for Closing Better Clients

August 25, 2026 · 2:00 PM ET

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Figured: From Compliance to Advisory: Building an Ag Accounting Practice

Figured: From Compliance to Advisory: Building an Ag Accounting Practice

August 27, 2026 · 12:00 PM ET

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Suite Success: Running Your Entire Firm with Intuit Accountant Suite

Suite Success: Running Your Entire Firm with Intuit Accountant Suite

August 28, 2026 · 12:00 PM ET

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