William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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New Client Advisory Services Foundation Curriculum for ProAdvisors

As we told you a few weeks ago, Intuit has initiated a new ‘Client Advisory Services’ curriculum within the ProAdvisor Academy.

Thomson Reuters Reveals New Agentic AI in CoCounsel Legal

Thomson Reuters, a global content and technology company, today announced three new capabilities now available in beta releases for CoCounsel Legal.

Ecosystem Enlightenments: GKM Tax

GKM Taxhelps when you need help. GKM Tax is a trusted outsourcing partner for U.S. accounting firms, delivering tax preparation, bookkeeping,...

Murph’s Takeaway of Thomson Reuters SYNERGY Opening General Session

Today’s SYNERGY 2025 General Session kicked off with a bold look ahead at the future of tax, accounting and audit.

Client Accounting & Advisory Services (CAAS), the Qvinci Way (Part 2)

Going beyond the three common financial statements —Profit & Loss, Balance Sheet, and Cash Flow Statement —takes you from compliance reporting to...

Thomson Reuters ONESOURCE+ AI-powered Intelligent Compliance Network

Thomson Reuters, a global content and technology company, today introduced ONESOURCE+. ONESOURCE+ is the only AI-powered Intelligent Compliance...

New Sage AI Developer Solutions Accelerate Sage Platform Innovation

Sage, the leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses, has announced the launch of its new AI...

Thomson Reuters New AI Agentic Solutions Advance AI Market Leadership

Thomson Reuters, a global content and technology company, today unveiled new agentic AI solutions purpose-built for professionals. The expanded...

Thomson Reuters Launches Tax, Audit & Accounting Agentic AI Solutions

Thomson Reuters has launched new agentic AI solutions to transform tax, audit and accounting workflows. The new agentic AI-powered solutions support...

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New (and favorite) Apps for QuickBooks

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From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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Nov 11
Are your Clients Ready for CAS?

Are your Clients Ready for CAS?

November 11, 2026 · 12:00 PM ET

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Nov 11
What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

November 11, 2026 · 2:00 PM ET

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Nov 13
Capital Expenditure Decision-Making: Maximizing ROI

Capital Expenditure Decision-Making: Maximizing ROI

November 13, 2026 · 11:00 AM ET

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Nov 19
DEBunk'd: The Lies Keeping Firms Small

DEBunk'd: The Lies Keeping Firms Small

November 19, 2026 · 2:00 PM ET

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Talking AI to Clients: How to have the AI conversation without losing the client

Talking AI to Clients: How to have the AI conversation without losing the client

November 19, 2026 · 3:30 PM ET

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Your Website: Is It Helping You Win Clients—or Losing Them?

Your Website: Is It Helping You Win Clients—or Losing Them?

November 24, 2026 · 2:00 PM ET

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