William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Sage Sage X3 AI-powered

Sage launches Next-gen X3

Sage, the leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses, today unveiled the next evolution of Sage...

Artificial Intelligence Sage Agentic AI AI Agents Finance

Sage Announces Finance Intelligence Agent as newest AI Agent

Sage, a leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses, today introduced the Sage Intacct Finance...

Top 100 ProAdvisor Insightful Accountant 2026 Awards Top 25 Up-n-coming ProAdvisor Top 50 International ProAdvisor Top 25 Tax Advisor

2026 Top Advisor Awards Process Continues

The 2026 Top Advisor Awards process continues. Now is a great time to Apply, or a nominate fellow Advisor for this year's awards, if you haven't...

Artificial Intelligence Agentic AI Intuit Platform AI Agents

New and Enhanced AI Agents Across the Intuit Platform

Intuit Connect saw the introduction of new and enhanced AI Agents expanding the AI capabilities across the Intuit Platform1. 

Intuit Connect Aria Hotel Las Vegas 2026

Intuit Connect 2026 - Oh where, oh where can it be?

Wondering where Intuit Connect 2026 will be... we have the answer for you.

Intuit

Intuit Intelligence affords user futuristic accounting functionality

During this week’s Intuit Connect event in Las Vegas, Intuit leaders unveiled new innovations driving growth for accounting professionals and their...

Qvinci Client Advisory Services Client Accounting Services Value-added Services Value Billing CAAS

Client Accounting & Advisory Services (CAAS), the Qvinci Way (Part 1)

Reporting is a great way to convert your 'compliance' focused accounting practice into a 'Client Accounting & Advisory Services' practice, and Qvinci...

Intuit QuickBooks ProAdvisors QBTalks Jaclyn Anku

November's QBTalks is Big ProAdvisor News

For our November QBTalks show, Jaclyn Anku, Intuit's Leader of ProAdvisor Training and Certification, will be joining Murph to discuss how Intuit...

API Digits

Digits Announces Next Generation of API

Digits, the first AI-native general ledger, officially announced today the launch of Digits Connect API—the next generation of accounting APIs, built...

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Build an Advisory Firm Clients Stay With

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Choose Your Firm: What kind of accounting firm do you want to be?

Choose Your Firm: What kind of accounting firm do you want to be?

October 15, 2026 · 3:30 PM ET

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Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

Mastering Ag Advisory: Budgets, Scenarios and Succession Planning

October 21, 2026 · 12:00 PM ET

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Five Easy Ways to Use AI This Tax Season

Five Easy Ways to Use AI This Tax Season

October 22, 2026 · 12:00 PM ET

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Transactional vs Advisory: Where Do You Stand?

Transactional vs Advisory: Where Do You Stand?

October 28, 2026 · 12:00 PM ET

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You Already Know Enough: How to Start Your First CFO Advisory Conversation.

You Already Know Enough: How to Start Your First CFO Advisory Conversation.

October 28, 2026 · 2:00 PM ET

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The Weekly A/P: Transforming Ingredients into Intel

The Weekly A/P: Transforming Ingredients into Intel

October 29, 2026 · 2:00 PM ET

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From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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Nov 10
The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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