William Murphy

William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.
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Transitioning from QBO-Accountant to Intuit Accountant Suite

Intuit Accountant Suite (IAS) is Intuit's newest product for Accountants. IAS will replace QuickBooks Online Accountant approximately one year from...

Mind of Murph: Going from AI 'task' agents to AI 'client' agents.

Am I "thinking ahead" or "thinking behind" when I ponder the idea of using AI Agents to 'mind' your clients as you might assign a babysitter to...

Analytical Sommelier via Qvinci QTAP at Future Forward

Qvinci's Turnkey Advisory Program (QTAP) is the quickest way you can turn your compliance practice into an advisory practice, and grow your revenues...

Next weeks QBTalks is all about Intuit Accountant Suite Books Close

Next week on QBTalks, Murph's guest from Intuit will take us through the steps for using the new Intuit Accountant Suite 'Books Close' feature.

Thomson Reuters Expands Audit Ecosystem with AI-Powered Partnerships

Thomson Reuters is expanding its ecosystem with new AI-powered partnerships designed to support automated data-drive audits. 

What's Better than a Holiday Gift, being Nominated for Top 100 Advisor

What an honor... can you think of any better Holiday Gift than to know that one of your fellow ProAdvisors thought enough of you to nominate you for...

Intuit Announces Pricing Changes for QuickBooks Desktop

Intuit will adjust the prices of QuickBooks Desktop products effective February 1, 2026. 

New QuickBooks Desktop Shipping Manager Experience Begins December 7th

We told you previously about a new 'shipping experience' coming to QuickBooks Desktop. In but a few days, the long-standing shipping experience...

Ecosystem Enlightenments: Basys Payment Workflows for QuickBooks

Basys' new QuickBooks integrations empower businesses to accept payments faster from right inside their invoices. 

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New (and favorite) Apps for QuickBooks

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From Bill Pay to CAS: Building Your Firm's Next Growth Engine

From Bill Pay to CAS: Building Your Firm's Next Growth Engine

November 10, 2026 · 11:00 AM ET

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The Software-First Payments Revolution: From Transaction to Trust

The Software-First Payments Revolution: From Transaction to Trust

November 10, 2026 · 12:30 PM ET

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How to Reduce B2B Credit Card Processing Fees

How to Reduce B2B Credit Card Processing Fees

November 10, 2026 · 2:00 PM ET

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Are your Clients Ready for CAS?

Are your Clients Ready for CAS?

November 11, 2026 · 12:00 PM ET

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What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

What Is "Advisory" Anyway? The Different Types, and the One Small Businesses Pay For Every Month

November 11, 2026 · 2:00 PM ET

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Capital Expenditure Decision-Making: Maximizing ROI

Capital Expenditure Decision-Making: Maximizing ROI

November 13, 2026 · 11:00 AM ET

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DEBunk'd: The Lies Keeping Firms Small

DEBunk'd: The Lies Keeping Firms Small

November 19, 2026 · 2:00 PM ET

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Talking AI to Clients: How to have the AI conversation without losing the client

Talking AI to Clients: How to have the AI conversation without losing the client

November 19, 2026 · 3:30 PM ET

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Your Website: Is It Helping You Win Clients—or Losing Them?

Your Website: Is It Helping You Win Clients—or Losing Them?

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