Don't miss Today's QBTalks on the Reimagined ProAdvisor Program

At Today's QBTalks you will also have the opportunity to hear Jaclyn Anku, Intuit's Leader of ProAdvisor Training and Certification discuss the 'evolving' ProAdvisor Program.

Today, Wednesday, November 19th, at 2:00 PM (Eastern) Intuit will give our QBTalks audience a glimpse into the various enhancements and changes that are currently underway for the ProAdvisor Program. I for one am excited to get even more details (than I learned during Intuit Connect) and to get the reactions of our participants.

Intuit isn't moving slowly on these enhancements, they announced and have already rolled-out the 'Beta' version of the new Intuit Accountant Suite (IAS) available to QuickBooks Online Accountant users. And the new ProAdvisor Program which Jaclyn will be sharing with us, goes hand-in-hand with IAS.

I have already switched to the trial version of IAS and have been checking it out. I've written several articles already, and have several more to publish. Personally I like the new layout. I also like the things Intuit has done to streamline processes and workflows within this replacement to QuickBooks Online Accountant.

And soon, IAS will be packed with new capabilities like Client Insights (seen below) that provides an overview of all of your client's with customizable views and segmentation, while illustrating key benchmarks and performance indicators that are sure to be popular with firms supporting multiple clients.. 

Similarly, Collaboration Tools (coming soon) that permit document sharing capabilities, integrated web-conferencing, meeting scheduling, and AI note-taking capabilities can greatly benefit the efficiency of yourselves and your entire firm. 

A new Books Close (also currently in Beta) feature streamlines the close process with AI-powered pre-close data analysis and anomaly detection, bulk editing, standardized review and close templates, you can customize, as well as progress tracking for all your clients. 

You may have noticed that I've mentioned 'firms' several times already. Part of the 'reimagined' ProAdvisor Program centers around providing greater opportunities for advisors within firms to participate collectively in the training, certifications and benefits the Program offers. (CPE Hint: This is one of the webinar's learning objectives.) Accordingly, the new Program will offer innovative tools and educational resources to help firms thrive in the rapidly changing landscape in which ProAdvisors 'advise.' 

      "Your firm's future is full of possibilities. Intuit wants to 'build it together' with you." 

ProAdvisors are not forgotten in the new IAS, we can find all the ProAdvisor Benefits with active links to benefits that matter most like Certification badges, ProAdvisor profiles and Training opportunities. 

Another example of the relationship between the ProAdvisor Program and IAS is the new Training Manager Dashboard that provides firm-wide visibility into team training progress and certifications. (CPE Hint: This is one of the webinar's learning objectives.) This feature not only allows firms to track training and certification, but will soon offer the ability for firms to assign team members to complete specific training(s).

And speaking of educational resources to help ProAdvisors 'advise', the new Client Advisory Services (CAS) training curriculum is designed to equip firms with the skills needed to deliver strategic insights to their clients. (CPE Hint: This is one of the webinar's learning objectives.) The new Client Advisory Services Foundation curriculum encompasses the Intuit Bookkeeping Certification, QuickBooks Online Certification Level 1, the new AI for Accounting course, a new course on Communicating and building trust, and another new course offering: Analyzing and interpreting financial reports. 

A new Resource Hub has also been incorporated into the offering with customizable Enablement Tools to enhance each firm's branding and communication efforts. 

As I have said for the past four weeks, this is absolutely one QBTalks you do not want to miss. Whether you are a QuickBooks ProAdvisor, or a firm using QuickBooks Online-Accountant, be sure to attend TODAY's special edition of QBTalks at 2:00 PM Eastern (Wednesday, November 19, 2025).

About Today's CPE and CPE Learning Objectives

To ensure today's webinar qualifies for CPE credit, we must have meaningful learning objectives. So, by completion of today's one-hour webinar participants should be able to:

1. Identify how the ProAdvisor Program is transforming to deliver more value for firms.
2. Understand how to assign ProAdvisor training to team members through the new Training Manager Dashboard in Intuit Accountant Suite. 
3. Discuss the value of the new Client Advisor Services training curriculum.

(Note: Be sure to review the 'CPE Hints' in the above content to assist you with meeting these learning objectives.)

Participants who attend a minimum of fifty (50) minutes of today's one-hour webinar, and answer ALL three (3) of the CPE Polling Questions (related directly to the learning objectives), will be eligible for one-hour (1 hr.) of CPE. 

How to Register for the Webinar

If you are already registered for QBTalks, you will receive your Zoom notifications automatically with further event details. If you are NOT already registered, you can still register and attend, just: 

REGISTER HERE for QBTalks. 

Intuit, QuickBooks and the QuickBooks ProAdvisor Program are proud sponsors of the 2026 Top Advisor Awards.

                                                     
Speaking of the 2026 Top Advisor Awards, Insightful Accountant is currently accepting applications for the Top 100 U.S. ProAdvisors, the Top 25 Up-n-coming ProAdvisors, the Top 50 International ProAdvisors, and the Top 25 Tax Advisors (a new award group for 2026). You can apply directly, or you can nominate a fellow advisor. 

Go HERE to Apply for the 2026 Top Advisor Awards. 

The 2026 Top Advisor Awards are sponsored by:

You can find out more and support our 2026 Advisor Award sponsors by visiting our ProAdvisor Awards Sponsors webpage!