Insightful Accountant | Blog

Linda Hunt

Linda Hunt is the author of The Money Conversation™ and founder of Sum Solutions, where she works with business owners navigating pricing, profitability, operational complexity, and financial leadership inside growing businesses. Through her work, Linda explores the hidden structures shaping business performance — the conversations, assumptions, systems, and decision-making patterns that often determine whether a business operates with clarity or constant pressure. Known for her thought leadership around pricing, financial visibility, and recurring business patterns, Linda helps business owners move beyond surface-level financial advice and better understand the deeper issues influencing how their businesses grow, operate, and sustain profitability. Linda is a regular contributor to Insightful Accountant and host of The Money Conversation™. Her work sits at the intersection of money, structure, leadership, and Financial Architecture™.

And while that certainly matters, I’ve become increasingly convinced...

Premium Client Advisory Services Pricing The Conversations Behind The Numbers

Pricing Isn't Math

One of the most common business conversations I hear is some version of this: “I know I should raise my prices, but…”

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No webinars scheduled for this month.

Linda Hunt

Why Accounting Professionals Struggle to Price Advisory Services

The Cost of Invisible Work

Decision Dependency

What Financial Statements Can’t Tell You

The Capacity Trap

When Revenue Becomes a Distraction

Not All Revenue Creates Safety

The Invisible Cost of Underpricing

Pricing Isn't Math

Webinar Calendar

Webinars This Month

Let It Go: Make Room for a Better Busy Season

Show It Once: Turning Your Accounting Workflows Into AI Sidekicks

Capital Expenditure Decision-Making: Maximizing ROI

Grow the Team You Have: Getting Your People Invested in New Skills, New Technology, and New Levels

Intuit Accountant Suite and ProConnect Tax Connectivity

DEBunk'd: The Lies Keeping Firms Small

Talking AI to Clients: How to have the AI conversation without losing the client

App Academy in November 2026

The Second Set of Books: What Your Firm Knows That AI Doesn't

Your Website: Is It Helping You Win Clients—or Losing Them?

Be Insightful