Linda Hunt

Linda Hunt is the author of The Money Conversation™ and founder of Sum Solutions, where she works with business owners navigating pricing, profitability, operational complexity, and financial leadership inside growing businesses. Through her work, Linda explores the hidden structures shaping business performance — the conversations, assumptions, systems, and decision-making patterns that often determine whether a business operates with clarity or constant pressure. Known for her thought leadership around pricing, financial visibility, and recurring business patterns, Linda helps business owners move beyond surface-level financial advice and better understand the deeper issues influencing how their businesses grow, operate, and sustain profitability. Linda is a regular contributor to Insightful Accountant and host of The Money Conversation™. Her work sits at the intersection of money, structure, leadership, and Financial Architecture™.
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Why Accounting Professionals Struggle to Price Advisory Services

One of the questions I was asked recently was why so many accounting professionals struggle to price advisory services confidently.

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The Cost of Invisible Work

In my previous column, Decision Dependency, I shared how what initially appeared to be a collections problem turned out to be the financial...

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Decision Dependency

When something doesn’t make sense financially, business owners naturally turn to the accounting records for answers.Sometimes the accounting records...

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What Financial Statements Can’t Tell You

Financial statements are one of the most important tools we have for understanding a business.They tell us what happened.

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The Capacity Trap

One of the most common things I hear from business owners is this: "We're slammed.We can’t take another client."

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When Revenue Becomes a Distraction

"How much revenue should we be doing?"

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Not All Revenue Creates Safety

One of the assumptions many business owners quietly carry is this:

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The Invisible Cost of Underpricing

Most conversations about underpricing focus on the obvious cost.

Lost revenue.

And while that certainly matters, I’ve become increasingly convinced...

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Pricing Isn't Math

One of the most common business conversations I hear is some version of this: “I know I should raise my prices, but…”

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The Weekly A/P: Transforming Ingredients into Intel

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From Bill Pay to CAS: Building Your Firm's Next Growth Engine

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The Software-First Payments Revolution: From Transaction to Trust

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How to Reduce B2B Credit Card Processing Fees

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Capital Expenditure Decision-Making: Maximizing ROI

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DEBunk'd: The Lies Keeping Firms Small

DEBunk'd: The Lies Keeping Firms Small

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Talking AI to Clients: How to have the AI conversation without losing the client

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