Alicia is a nationally recognized accounting technology educator and consultant, recently named one of America’s Top 50 Women in Accounting and a Top 10 ProAdvisor. Known for her expertise in QuickBooks and her approachable teaching style, she brings decades of business consulting experience along with a background in education. She focuses on helping accounting professionals, firms, and business owners navigate the evolving technology landscape—particularly in response to the growing shortage of skilled bookkeepers. Through a range of scalable training solutions, Alicia supports teams in building stronger systems and improving financial workflows. Her work includes live and on-demand training, community-based learning, and educational resources designed to simplify complex accounting tools. Known for her clarity, patience, and practical approach, Alicia helps users better understand and apply accounting technology in real-world environments.