Alison Ball is the VP of Marketing and Communications for Bookkeep, an ecommerce and retail accounting automation tool for accountants, bookkeepers, and CFOs who serve growing businesses. Her passion is to help accountants and bookkeepers to have better days overall and it's a joy to help them automate processes that previously took days to do each month. Before joining Bookkeep in November 2023, Alison led Marketing for Liscio, and prior to that she spent 15 years leading accountant influencer programs at Intuit. She is also an accountant herself. In her spare time, she grows amazing backyard vegetables and loves hiking. She believes that life is too short to spend it with mean people, and any day she can help someone else be successful is a good day indeed.