Looking for a new niche, check out Agriculture.
According to the USDA, there are nearly 2 million farming and ranching operations in the United States. Of those, more than 1.8 million are 'small' or 'mid-sized' family farms.
At an average of $500,000 in Gross Cash Farm Income, that's roughly $920 trillion (with a 'T') of combined GCFI. That's one million, eight-hundred thousand potential clients. The reality is that "the American Farmer is not a dying breed" they are a thriving breed, and American still feeds not only itself but much of the rest of the world.
So, while American farmers and ranchers know a lot about farming and ranching, and almost all of them face issues with finances, otherwise their average GCFI would be well over a half-million per year.
"Just think about the 'advisory service' opportunities when there are 1.8 million potential clients."
Right now, most American farmers, especially 'family farm size', use spreadsheets or notebook ledger to keep track of the most critical aspects of their farms or ranches. They then work with their tax preparers for hours to prepare their annual tax returns. Even so, the can't tell someone what their "yield per acre" or "cost of production" by crop. And that's where you potentially can come in, as an Agricultural Financial Advisor using Figured , an agricultural software platform providing ‘smart farm financial management’.
Figured can assist agricultural operations in the areas of planning, budgeting, forecasting and reporting on their farming (crop growing) operations, their dairy (milk production) operations, their ranching (cattle, hogs, sheep, etc.) operations, or other agricultural businesses involving a combination of operations like farming and dairy, dairy and ranching, or ranching and farming. Figured can turn your compliance firm into an agricultural niche advisory firm supporting those 1.8 million1 farmers and ranches in the United States who need a 'trusted advisor' like you to provide them with valuable insights you can share with those agricultural businesses.
A new niche awaits you, but you must prepare yourself with the right tool and the right knowledge. The right tool is Figured, and the right knowledge begins as soon as August 27th at 12:00 PM Eastern. The folks from Figured Agricultural Software will be presenting the first of a three-part webinar series on transitioning from a compliance-based accounting, bookkeeping, tax preparer and business consultant (including ProAdvisors) to an Agricultural specialized advisory practice.
In the first session, you will learn the differences between Agriculture (farming, ranching or dairy) operations and other businesses like eCommerce, or non-profits, manufacturing, or distribution. Those differences include the key metrics required to tracking that critical data typically found in frequently crop records logs, or dairy production spreadsheets, or a cow-calf notebook in the pickup glove box or saddle bag of the ranch foreman. You know, the numbers that are never really valued for a meaningful look at Assets, Liabilities, Profit and Loss.
With this training you can begin your transition from a compliance to Agricultural Advisory practice, a practice that will focus on those 1.8 million small farmer or rancher operations.
Register HERE for the August 27, 2026, Agricultural Accounting Advisory webinar.
William Murphy
William (Bill) Murphy, better known as "Murph," is responsible for day-to-day technical content. He is also serves as Administrator for the Top Advisor Awards Program. Murph is an Advanced Certified ProAdvisor with over 30 years of QuickBooks consulting experience. He has more than 45 years of experience in Business, Finance and Public Accounting. For many years Murph was the “anchor” of the National Advisor Network’s online forum (now the Woodard forum) and three-time consecutive winner of the NAN Online MVP award. Murph has published numerous articles in industry publications and served as Technical Editor for Business Analysis with QuickBooks by Wiley Publishing.