Sage, a leader in accounting, payroll and HR software for small and mid-sized businesses, today announced its vision for artificial intelligence at its flagship event, Sage Future. Building on nearly a decade of embedded AI automation, Sage led the industry's adoption of generative AI with its productivity assistant Sage Copilot. It is now positioned to bring the potential of agentic AI and autonomous agents to SMBs in a third wave of innovation.
With demand for intelligent automation rising, Sage is already delivering billions of AI-powered predictions a year through tools like Sage Copilot. Now available to more than 40,000 customers worldwide, Sage Copilot has already helped businesses save time, improve accuracy and drive efficiencies.
Now, Sage is positioned to amplify the productivity gains and decision-making gains for SMBs by unlocking the potential of the next wave of AI. Unveiling the next phase of its AI strategy, the roadmap shows how Sage is building on its AI heritage, into the generative AI of today and expanding into the emerging space of Agentic AI.
“AI is already transforming how small and mid-sized businesses operate, and because automation has been part of our products for nearly a decade, we’re building on a foundation our customers already trust,” said Aaron Harris, Chief Technology Officer at Sage. “We’re not just delivering generative intelligence, we’re making sure that intelligence scales across workflows, and we’re building toward autonomous capabilities that can support smarter, faster, more confident decision-making.”
The Waves of AI
Designed to help customers move forward with confidence, Sage’s AI is delivering real value today, building smarter tools for tomorrow, and exploring what’s next.
“While agentic AI represents a new phase in the evolution of enterprise applications, it is essential for vendors to ensure that its deployment addresses real-world challenges and delivers tangible benefits to users,” said Ashok Patel, Research Manager, IDC. “Sage’s roadmap reflects a measured, phased approach to embracing agentic AI in ways grounded in the practical needs of small and medium-sized businesses. The vendor is embedding this technology into business workflows and processes, while maintaining a clear emphasis on transparency and trust—principles that are central to responsible AI adoption.”
Delivering at scale
To bring this strategy to life, Sage isn’t just embedding AI into products, it’s transforming how products are built in the first place. By giving developers access to shared frameworks, smart tooling, and built-in guardrails, Sage is accelerating innovation without compromising trust.
Key enablers include:
To find out more about Sage’s AI visit: Sage Ai | Sage UK
To find out more about the Sage Platform visit: A conversation with Walid Abu-Hadba: Accelerating innovation with the Sage platform I Sage UK
Disclosures
Content within this feature, including graphic illustrations, has been adapted from source materials provided by Sage (USA) for the Sage Future conference. This includes content supplied by Axicom, the Burson Tech Specialist Agency, on behalf of Sage. Referenced source materials and content appearing within this Insightful Accountant feature are used with permission and are provided solely for educational and informational purposes.
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