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Class #6 - Pricing the Promises | Mastering Strategies For Growth thumbnail

Class #6 - Pricing the Promises | Mastering Strategies For Growth

Mastering Business Growth 57 min

In this session of Mastering Strategies for Growth, Debra dives into one of the biggest challenges business owners face today: pricing. Focusing on “Pricing the Promise,” she unpacks why pricing remains a persistent struggle and how misconceptions often lead to undervaluing services. Debra shares practical strategies to confidently price your offerings, shift toward value-based thinking, and communicate the true worth of your services to clients. Attendees walked away with actionable insights to refine their pricing approach and strengthen profitability. If you're struggling with pricing, this is a must-watch session. 🔗 Connect with Debra 👉 https://www.linkedin.com/in/debbiekilz/

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Class #5 - Say It So They Buy It: Language That Sells the Transformation | Mastering Strategies For Growth thumbnail

Class #5 - Say It So They Buy It: Language That Sells the Transformation | Mastering Strategies For Growth

Mastering Business Growth 33 min

In Mastering Strategies for Growth | Class No. 5, “Say It So They Buy It: Language That Sells the Transformation,” speaker Debra Kilsheimer shared practical ways accounting professionals can use clearer, more human language to communicate value and move prospects away from price-only comparisons. The session focused on shifting from task-based language to outcome-based language, using simple talk tracks to handle client questions with confidence, and explaining services in a way that highlights results, not just process. Attendees walked away with practical messaging tools they can use in sales conversations, proposals, and everyday client communication.

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Mastering Strategies For Growth: Class #4 - Packaging the Promises thumbnail

Mastering Strategies For Growth: Class #4 - Packaging the Promises

Mastering Business Growth 47 min

In this Be Insightful’s Mastering Strategies for Growth, Debra Kilsheimer breaks down how to stop selling tasks and start selling outcomes clients actually want to buy. You’ll learn a simple 3-step method to inventory what you already do, rank it by client value (not effort), and wrap it into clear packages that make pricing easier to defend and easier for clients to say yes to. Deb also introduces the CAS “smile curve” to help you package the high-value work on the ends, contain the commoditized middle, and stay competitive as AI reshapes bookkeeping.

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Class #3: Value Proposition Power thumbnail

Class #3: Value Proposition Power

Mastering Business Growth 51 min

In this third class with Debra Kilsheimer, Value Proposition Power, accounting and bookkeeping professionals learn how to clearly define what makes their business different and why the right clients should choose them. Debra breaks down how to move beyond generic service lists and create a clear, client-focused value proposition that attracts better leads, supports pricing confidence, and drives real business growth. You will learn how to speak in client language, highlight outcomes instead of tasks, and turn clarity into momentum.

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Class #1: Manifesto – Are You Prepared For A Good Thing? thumbnail

Class #1: Manifesto – Are You Prepared For A Good Thing?

Mastering Business Growth 38 min

Start your journey in the Mastering Strategies for Growth series with Class #1: Manifesto – Are You Prepared For A Good Thing? In this session, Debra Kilsheimer teaches firm owners how to rethink pricing, boundaries, client expectations, and the beliefs that shape how your accounting or bookkeeping firm actually runs. If you’ve been overworked, undercharging, or stuck with clients who drain your time, this class helps you rewrite the rules, build your manifesto, and design a firm that matches your real value. Watch the session replay and begin building a business that finally supports the life you want.

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