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Why Should They Choose You? Positioning Your Accounting Firm to Stand Out thumbnail

Why Should They Choose You? Positioning Your Accounting Firm to Stand Out

Marketing Talks 30 mins

In this Marketing Talks session, Gary DeHart explores how accounting firms can stand out in a competitive market by clearly communicating why their ideal clients should choose them. Building on the Ideal Client Profile developed in the previous session, Gary discusses how to identify meaningful differentiators, move beyond generic service descriptions, and focus on the problems your firm solves and the outcomes clients value. Discover a practical framework for developing a compelling positioning statement that reflects your firm's strengths, target audience, and unique value.

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Marketing That Adds Up thumbnail

Marketing That Adds Up

Marketing Talks 30 min

In this IA Marketing Talks session, Gary DeHart, Publisher and Managing Partner of Insightful Accountant, shares a practical framework for creating a focused marketing strategy that accounting professionals can actually put into action. Learn how to define your ideal client, develop a clear market promise, choose the right marketing channels, set measurable goals, and turn those pieces into a practical 90-day marketing roadmap.

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Google Is Sending Clients to Your Competitors — Here's the GBP Trick That Puts You Back on Top thumbnail

Google Is Sending Clients to Your Competitors — Here's the GBP Trick That Puts You Back on Top

Marketing Talks 32 min James Donovan

Your Google Business Profile is either your #1 salesperson or your biggest missed opportunity — and most accounting firms have no idea which one it is. In this session, James Donovan reveals the specific GBP moves that push accounting firms to the top of local search results: the category selections most firms get wrong, the service configurations Google actually rewards, the posting strategy that signals authority to the algorithm, and the one thing your competitors are almost certainly not doing that you can implement this week. No paid ads. No SEO agency. Just a properly optimized profile that sends high-intent prospects straight to you. 🔗 Website: https://accountingleadsnow.com/ 🔗 LinkedIn (James Donovan): https://www.linkedin.com/in/jamesbdonovan/?originalSubdomain=ca

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The $3M Mistake: Why Accounting Firms Lose Clients Before The First Conversation | Marketing Talks thumbnail

The $3M Mistake: Why Accounting Firms Lose Clients Before The First Conversation | Marketing Talks

Marketing Talks 30 min James Donovan

In this session of IA Marketing Talks, James Donovan breaks down “The $3M Mistake” and reveals why accounting firms lose clients before the first conversation even happens. Challenging the idea that firms have a lead problem, James highlights how poor reachability, missed calls, and unclear next steps quietly cost firms millions. Attendees learned how to make their firms more accessible, capture inbound opportunities, and turn existing traffic into real client conversations. 🔗 Website: https://accountingleadsnow.com/ 🔗 LinkedIn (James Donovan): https://www.linkedin.com/in/jamesbdonovan/?originalSubdomain=ca

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How To Get Clients On AutoPilot & Dominate Your Local Market | Marketing Talks thumbnail

How To Get Clients On AutoPilot & Dominate Your Local Market | Marketing Talks

Marketing Talks 39 min James Donovan

In this Marketing Talks session, How To Get Clients on Autopilot & Dominate Your Local Market, speaker James Donovan, founder of Accounting Leads Now and Nine Two Media, shares a practical system to help accounting, tax, and bookkeeping firms generate consistent inbound leads using Google. If you’re tired of relying on unpredictable referrals, this session breaks down how to optimize your Google Business Profile, build trust with strategic reviews, fix ranking issues that quietly cost you clients, and leverage Google Local Service Ads to attract high-intent prospects who are actively searching for services like yours. No fluff. Just clear, actionable steps you can implement right away. 🔗 Website: https://accountingleadsnow.com/ 🔗 LinkedIn (James Donovan): https://www.linkedin.com/in/jamesbdonovan/?originalSubdomain=ca

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The $500 Marketing Reality Check For Accounting Firm Owners | Marketing Talks thumbnail

The $500 Marketing Reality Check For Accounting Firm Owners | Marketing Talks

Marketing Talks 34 min Janel Sykora

In this Marketing Talks session, Janelle Sykora (co-founder of Cajabra Marketing for Accountants) delivers a no-fluff reality check on what a $500/month marketing budget can actually do for an accounting firm. She breaks down the difference between marketing and sales, why content and clear offers come first, and what a realistic timeline looks like for visibility and lead flow. You’ll leave with a simple action plan to tighten your messaging, improve your Google Business Profile, and build a consistent content engine that compounds over time.

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The Power of Google Reviews and the Google Business Profile thumbnail

The Power of Google Reviews and the Google Business Profile

Marketing Talks 30 min Cajabra

Your next best client is probably Googling you right now. - Learn how to make your firm stand out with a strong Google Business Profile and reviews that build instant trust. Join us for a 30-minute session on how to use your Google Business Profile and reviews to get found, get trusted, and get chosen by more of the right clients.

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