Choose Your Firm: What Kind of Accounting Firm Do You Want to Be?
In this AI Talks session, Donna Reade of Blazr Accounting and Rob Hamilton of Digits explore how artificial intelligence is creating new opportunities for accounting professionals to design firms that align with their goals, clients, and preferred ways of working. They discuss different accounting firm models, from lifestyle practices to high-volume and relationship-focused firms, and the trade-offs between automation, personalized service, efficiency, and growth. Discover why defining your firm's identity, ideal clients, and service offerings should come before adopting new AI tools, and how to make smarter technology decisions that support your long-term vision.