Did you figure there was more to establishing a niche in Agricultural Accounting than attending a 1-hour webinar? You were right!
At 12 Noon (Eastern), September 29th, Mitchell Parks, Senior Account Executive at Figured, along with Dr. Christine Gervais, host of Insightful Accountant's Tax Practice News, will present the second in our series on building a niche practice in Agricultural Accounting by covering the topic, 'Beyond the P&L: Uncovering True Profitability for Agriculture Clients'.
A standard profit and loss statement is built for filing taxes, not for making decisions. On a farm running multiple enterprises — corn, soybeans, cattle, and more — that gap matters more than most accountants realize. Most farmers can't say which part of their operation is actually making money. Most of their accountants can't either, yet.
This session goes deep on enterprise-level profitability: what it is, why a blended P&L masks it, and what additional data — beyond what comes out of standard accounting software — is needed to see it clearly. We'll look closely at one of the most overlooked factors in farm profitability: on-farm movement, where crops or feed never leave the operation and never show up as sales revenue, distorting the real picture of which enterprise is carrying the business and which one is dragging it down.
You'll see how a small number of additional data points — yield, acreage, livestock movement — can unlock enterprise-level gross margin reporting without requiring a farmer to overhaul their record-keeping. We'll also cover how reporting that's accurate and current does double duty: it drives better advisory conversations, and it's the same reporting a lender wants to see when a client needs financing, expansion capital, or a loan renewal.
While this session builds on the content presented in Session 1, it doesn't require participants to have attended that session — if you're already having advisory conversations with farm clients, or stepping into one for the first time, this session will give you the next layer: knowing what's actually driving (or hurting) the bottom line, enterprise by enterprise.
In order to qualify for the 1 CPE offered by this webinar, participants must attend a minimum of 50-minutes of the 1-hour webinar, and also must answer all of the CPE Polling Questions based on the CPE Learning Objectives below.
After this session, attendees should be able to:
You can register for both the September 29, 2026 (Session 2) webinar and the October 21, 2026 (Session 3) webinar HERE.