On November 20, 2023, we previously reported to you, that Intuit was launching multiple revisions to the QuickBooks ProAdvisor Program. Based on research and focus group participation, Intuit developed a alternate view of the ProAdvisor Program from that held for the prior 25 years.
The alternative view reflected the following parameters:
Based on that alternative view, Intuit 'reimagined' the ProAdvisor Program and implemented changes (on 11/20/23) intended to add value for many ProAdvisors by offering 20+ additions/changes to the benefits received. New tier thresholds and additional point-earning opportunities were intended to increase the durability and exclusivity of ProAdvisors accompanied by New Badges designed to recognize those changes.
To allow for a timely transition, Intuit implemented a "launch grace period" designed to provide ProAdvisors with time to adjust to the changes in 'tier requirements', 'point system allocations' and the related benefits.
While some ProAdvisors may receive additional benefits and maintain their current tiers within the program, some ProAdvisors may realize decreased benefits, including loss of their Find-a-ProAdvisor listing.
ProAdvisors need to be aware that implementation of the New ProAdvisor Program 'Tier' requirements are scheduled for February 18, 2024. At that time ProAdvisor tier status (along with the related-benefits) will be realigned to the new tier requirements.
As I mentioned above, some ProAdvisors could loose 'Find-a ProAdvisor' Directory listings. Going forward, 'certification' as a ProAdvisor (at any level) will no longer grant eligibility for listing in the FAP Directory. ProAdvisors must have attained the 'Gold' tier status to be eligible for the Find-a-ProAdvisor listing.
In addition, because the 'Gold Tier' point requirement was raised from 200 to 500 points, more than double the number of prior points required, many ProAdvisors could be impacted by the change.
ProAdvisors, at least those reading Insightful Accountant, are not silent on these changes. Some of the comments reflected during the January QB Talks when ProAdvisors were asked to speak out on these issues indicate various viewpoints. When asked what they thought about the change in Tier Point Requirements, some of the comments included:
One of Intuit's publications on the changes the Program indicated that "one of the fastest ways to move from Silver to Gold is to have at least one team member pass the online certification exams (QuickBooks Online, Advanced QuickBooks Online, and QuickBooks Online Payroll). By passing these exams, you will earn 500 points and advance to the Gold Tier."
When asked what they thought about the ability of one ProAdvisor who passed the certification exams changing the 'tier level' for all team members, a few of the ProAdvisors had questions and comments:
When asked how they felt about the change in the requirements for a ProAdvisor to be listed in the Find-a-ProAdvisor Directory, some of the comments from ProAdvisors in January's ProAdvisor Meet-up said:
While Insightful Accountant will be sharing ProAdvisor comments made in both the January webinar as well as in the comments to related articles, we want you to know that Intuit did establish a unique feedback website where you can comment on every aspect of the 'Reimagined ProAdvisor Program.' We encourage you to do so.
We also want to remind you that you have almost two weeks between now and the February 18, 2024 date to review the point system, determine the most advantageous method to elevate your tier standing, and get the points you need to support your status as a QuickBooks ProAdvisor.
For more details upon the 'Reimagined ProAdvisor Program' check out the following official Intuit publications:
It's clear that the ProAdvisors participating in the January QB Talks had a variety of opinions, feelings and questions in regard to the Reimagined ProAdvisor Program. But those participating in January's webinar are not the only ProAdvisors reading Insightful Accountant.
That's why we want to know your responses to the same questions:
Let us know what you think by writing a comment to this article.
Disclosures:
Prior to publication, grammar adjustments could have been made by Grammarly, along with removal of any truly disparaging or noxious remarks from statements reflected.
Feature content, including graphic materials were adapted from Intuit source content. Content created or otherwise adapted by Insightful Accountant from Intuit source content is furnished for educational purposes only.
As used herein, QuickBooks® and QuickBooks ProAdvisor refer to one or more registered trademarks of Intuit® Inc., a publicly-traded corporation headquartered in Mountain View, California.
Any other trade names or references used herein may refer to registered, trademarked or copyrighted materials held by their respective owners; they are included in the content for informational and educational purposes only.
This is an editorial feature, not sponsored content. No vendor associated with this article has paid Insightful Accountant or the author any form of remuneration to be included within this feature. The article is provided solely for informational and educational purposes.
Note: Registered Trademark ® and other registration symbols (such as those used for copyrighted materials) have been eliminated from the articles within this publication for brevity due to the frequency or abundance with which they would otherwise appear or be repeated. Every attempt is made to credit such trademarks or copyrights within our respective article footnotes and disclosures.