Intuit has announced that it has signed an agreement to acquire GoCo, a leading provider of modern HR and benefits solutions for small and mid-market businesses. The deal is expected to close in Q4 FY25.
With GoCo, Intuit will deliver a comprehensive Human Capital Management (HCM) solution to help businesses hire the right employees and manage their workforce effectively, all in one place. The acquisition represents a significant step forward in Intuit’s strategy to serve growing mid-market businesses with a connected platform that helps customers run and grow their businesses.
Intuit will initially integrate GoCo’s features into Intuit Enterprise Suite and QuickBooks Payroll for customers who have Premium or Elite Payroll in the U.S., giving businesses a single solution to manage their finances, customers, and the full employee lifecycle from onboarding to offboarding. Launched in 2024, Intuit Enterprise Suite is a configurable suite of integrated financial products designed to seamlessly scale and enhance productivity and profitability for mid-market businesses as they grow.
“As businesses scale, they need to be able to find, onboard, and retain the right talent, offer and manage benefits, and stay compliant, while maintaining a single source of truth for all employee information,” said Olivier Bartholot, Vice President and Segment Leader of Workforce Solutions at Intuit. “GoCo brings world-class HR and benefits capabilities to our existing product portfolio. Together, we will deliver a comprehensive HCM solution to help small and mid-market businesses manage their teams, optimize productivity, and grow faster.”
Founded in 2015, GoCo offers hiring and onboarding, workforce and talent management, benefits administration, and more to small and mid-market business customers. GoCo’s AI tools complement Intuit’s robust data set, powerful AI capabilities, and AI-enabled human experts, fueling done-for-you experiences and empowering HR teams with personalized insights. GoCo’s features will be seamlessly integrated into Intuit Enterprise Suite and QuickBooks Payroll, which businesses use to pay 18 million workers annually in the U.S.
“For more than a decade, GoCo has been driven by its mission to help mid-market businesses spend less time on HR tasks so they can focus on growing happier, more productive teams,” said Nir Leibovich, Co-Founder & CEO, GoCo. “We’re excited to join Intuit to support its vision of becoming the only team-management platform a business needs to grow and manage its team.”
Disclosures:
Feature content (including graphic) was adapted from Intuit media source content and Intuit media source content. Features adapted by Insightful Accountant from Intuit source content are furnished for educational purposes only.
As used herein, QuickBooks®, QuickBooks Online-Payroll, and Intuit Enterprise Suite refer to one or more registered trademarks of Intuit® Inc., a publicly traded corporation headquartered in Mountain View, California.
Other trade names or references, including GoCo as used within this feature refer to registered, trademarked, or copyrighted materials held by their respective owners and are included only for informational and educational purposes.
This is an editorial feature, not sponsored content. No vendor associated with this article has paid Insightful Accountant or the author any remuneration to be included in this feature. The article is provided solely for informational and educational purposes.
Note: Registered Trademark ® and other registration symbols (such as those used for copyrighted materials) have been eliminated from the articles within this publication for brevity due to the frequency or abundance with which they would otherwise appear or be repeated. We attempt to credit such trademarks or copyrights within our respective article footnotes and disclosures.
