Intuit SMB MediaLabs and Trade Desk partner to Expand Network Reach

Intuit will expand the reach of its ad network through a partnership between Intuit SMB MediaLabs and The Trade Desk. 

The partnership enables more advertisers to connect with high-value SMB audiences, a segment that has historically been difficult to reach, with greater precision and relevance. 

Intuit’s SMB MediaLabs is a first-of-its-kind ad network focused solely on small and mid-market businesses, which enables advertisers to create targeted campaigns that have the potential to reach millions of SMBs.

The integration made possible through the new partnership will not only allow advertisers to leverage Intuit's unique first-party small and mid-market business insights, but deliver more relevant advertising for SMBs that can help them optimize and grow their

businesses. 

This partnership will:

• Be the first demand-side platform (DSP) where this first-party SMB data will be discoverable for advertisers, providing them with efficient campaign management capabilities and improved cross-channel measurement.
• Make Intuit's network of unique audiences, which spans millions of SMBs, more readily accessible to advertisers on The Trade Desk platform.
• Significantly expand the reach of Intuit’s SMB MediaLabs across connected TV, audio, display, and digital out-of-home channels.

Learn more about the expansion of Intuit SMB MediaLabs here.

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