Insightful Accountant | Blog

2024 ProAdvisor Awards Process Begins Today

Written by William Murphy | Nov 28, 2023 5:00:00 PM

Editor's Note: This article was updated on 12/15/2023, changing the third-party nomination cutoff date from 12/31/2023 to 1/20/2024 (see the strike-through below).

Insightful Accountant is happy to announce the opening of our 2024 ProAdvisor Awards process. This year, we will recognize the Top 100 ProAdvisors from the US (and its territories) for 2024, 25 Up-n-Coming ProAdvisors, and as many as 50 International ProAdvisors from around the globe. 

Insightful Accountant will also recognize the ProAdvisor of the Year, the International ProAdvisor of the Year, the Up-n-coming ProAdvisor of 2024, and various categorical winners. 

Awards' Qualifications
  • Domestic 'Top 100' Applicants (the United States and its possessions): To be considered for these awards, US ProAdvisors must hold one or more current ProAdvisor (Online or Desktop) certifications issued by Intuit US.
  • International participants (countries outside the US and its possessions): Regardless of the country in which they reside, International ProAdvisors must hold Intuit QuickBooks ProAdvisor status or the equivalent* for their country, a country within their Intuit (AMER, EMEA, APAC (or Global) Region, or have a current ProAdvisor Certification issued from any country where Intuit issues actual QuickBooks ProAdvisor certification.
  • Cross-certified participants (International and Domestic): For 2024, International participants who are currently cross-certified in their country and the US may choose to participate in either the International or Domestic (US) process; however, they will be evaluated only on the criteria for the process in which they choose to participate. 
  • Client Practice Required: All nominees must actively practice as a QuickBooks ProAdvisor/Professional with one or more actual clients using QuickBooks (Online or Desktop), regardless of the country in which they reside. Individuals providing staff services without actual client interactions in rendering services using QuickBooks (Online or Desktop) are not eligible for these awards.
New Nomination Process

Our process has changed for 2024. One significant change involves 'no waiting period' between your nomination and the start of the formal application.

Here are the main points of this year's changes detailed in the nomination and application forms.

  1. ProAdvisors nominated by a fellow ProAdvisor (3P-Noms) will immediately be notified of their nomination via email and provided a link to their formal application. (There will be no notification to nominees other than the automated email.)
  2. ProAdvisors nominating themselves will immediately be redirected to their formal application. (That means only one form to complete.) You can 'come and go' (close & re-open) from the formal application as soon as you complete page 1 of the form. An email with your unique application URL will be sent to you the first time you close the form.
  3. The new Formal Application includes automatic determinations of eligibility based on the minimum criteria for domestic and international applicants as set forth above. (The information and documentation you provide self-validates your eligibility to continue the process. For the first time, you must upload your current QuickBooks 'certificate' to be eligible to continue.) Applicants are limited to a single application form based on their email and IP address.
Nomination - Application Timelines

Regardless of whether a ProAdvisor is participating in the Domestic (US) or International processes, the following timelines apply.

  • Self-Nominations: ProAdvisors may nominate themselves beginning 11/28/2023, and that process will continue through February 20, 2024 (unless otherwise reset by Insightful Accountant). Self-nomination immediately initiates the formal application and eligibility screening process.
  • 3rd Party Nominations: Nominations by a fellow ProAdvisor open on 11/28/2023 and will close on December 31, 2023  January 20, 2024 (as reset by Insightful Accountant on 12/14/2023).  This is intended to ensure that all 3P-Nom ProAdvisors have plenty of opportunity to complete their formal application. Therefore, Insightful Accountant has set the period for 3P-Noms to close a minimum of 30 days before the formal application deadline. However, ProAdvisors can still nominate themselves and complete an application during this time.
  • All Formal Applications are due by not later than 23:59:59 Pacific Time on February 20, 2024, unless otherwise published within Insightful Accountant.

See the official Nomination or Application Form instructions for more information.

You can access the 2024 ProAdvisor Awards Nomination form HERE.
Voting and Award Announcements

ProAdvisors meeting the minimum qualifications will be notified no later than February 28, 2024 (unless otherwise reset by Insightful Accountant) regarding the voting phase of the selection process. Voting is tentatively scheduled to end before April 1, 2024.

Publication of the Awards is tentatively scheduled for mid to late April.

Sponsorship

Special thanks to our sponsors without whom these awards would not be possible.

With ADP, managing and paying your people has never been easier. And ADP offers a revenue share program and other partner opportunities for ProAdvisors.

Zoho offers a comprehensive set of apps covering almost every aspect of the business environment.  Zoho offers a Partner Program for Accountants, Bookkeepers, and Advisors, which features Zoho One.

Cajabra helps accountants go from commodity to business advisory. Cajabra offers a turnkey marketing and CRM solution for ProAdvisors and Accountants.

Dext provides accounting automation for accountants and bookkeepers. And Dext has one of the largest global online accounting and bookkeeping communities. 

About the Insightful Accountant ProAdvisor Awards

The Insightful Accountant ProAdvisor Awards Program recognizes the best QuickBooks ProAdvisors worldwide. For 2024 Insightful Accountant will offer the U.S. ProAdvisor Awards, ultimately recognizing the ProAdvisor of the Year, the Up-n-Coming ProAdvisor Awards, ultimately recognizing the Up-n-coming ProAdvisor of the Year, and the International ProAdvisor Awards, ultimately recognizing the International ProAdvisor of the Year. Various ProAdvisor Categorical awards are also recognized during the process. 

Applicants for these prestigious programs are ranked based on their performance across various categories, measuring everything from QuickBooks knowledge to utilizing the best tools & partner apps within the QuickBooks ecosystem that contribute to solid practice growth.

Since their inception, Insightful Accountant has served as the awarding entity and administrator for these awards. Intuit QuickBooks and the QuickBooks ProAdvisor Program have participated in a sponsoring advisor capacity**.

About Insightful Accountant

Insightful Accountant is an independent news and information source written specifically for the small business advisor who needs to stay current on the latest news and offerings in accounting technology, including updates from Intuit and the hundreds of add-on products for QuickBooks serving the small business ecosystem.

With information and insight specifically written to help advisors better serve their clients while building their firm, Insightful Accountant is unlike any other news source serving this space. In addition, the people driving Insightful Accountant bring their unique skills and perspectives to the news site.

Footnotes

*-country equivalency is based upon the offerings Intuit makes available for Accountants, Bookkeepers, and Business Advisors within each country or Intuit Region. For example, in a country like South Africa, even though Accountants can sign up to become ProAdvisors to access QBO-Accountant, it doesn't offer (at the time this disclosure was written) QuickBooks' ProAdvisor Certification' but does offer QuickBooks Online Accountant Certification and various supporting courses.

** - Insightful Accountant actively monitors such available offerings during the nomination and application process to determine candidate qualification and equivalency and will always coordinate with Intuit officials and the QuickBooks ProAdvisor Program should questions arise.

Disclosure

As used herein, QuickBooks® and QuickBooks ProAdvisor Program refer to one or more registered trademarks of Intuit Inc., a NASDAQ "INTU" publicly traded corporation headquartered in Mountain View, California (USA).

Privacy Disclosure

Insightful Accountant respect your privacy and appreciate your participation. The information collected below will not be used for any purpose other than identifying the 2024 Up-n-Coming ProAdvisors, the 2024 Top Up-n-Coming ProAdvisor , the 2024 Top 100 ProAdvisors, the 2024 ProAdvisor Categorical Award winners and the 2024 ProAdvisor of the Year, the 2024 International ProAdvisors, and the 2024 International ProAdvisor of the Year, unless you indicate that you would like to receive the newsletter or would like to be contacted by any of our sponsors, in which case your information will be shared accordingly.
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